THE PROBLEM: 40% OF COLLEGE STUDENTS IN THE UNITED STATES DROP OUT
That’s more than 36 million Americans who were on the path to a degree but couldn’t finish. Many dropouts are the first in their family to go to college, and all face a myriad of financial, social, and academic challenges that keep them from finishing. These students are often forced to take jobs that don’t pay as well, don’t ignite their passion, and don’t let them reach their potential. Even worse, they leave college with mountains of debt just like graduates and without the earning power of a diploma.
Imagine if we could clear the path for them to go back to school, complete their remaining credits, and graduate. That’s what we do at ReUp. Addressing the fact that over 89% of dropouts report they’ve thought about re-enrolling, ReUp uses proprietary technology to locate these students and gives them the resources to get back in school. After re-enrollment, ReUp provides ongoing support to every student through a blend of technology-driven tools and human coaches to help identify the right courses, map out a prudent financial plan, develop a peer support network, and stay on track through graduation.
ReUp Education seeks an experienced digital marketing professional with exceptional analytical, creative, and tactical marketing skills. As the ReUp Marketing Manager, you will work at the intersection of product and marketing to drive business growth by improving student acquisition and building our brand through content marketing.
We are looking for a marketing genius to join our team. As our first marketing team member, you are:
A NATURAL LEADER, who is excited to own the entire marketing process. This is a critical, highly visible role, reporting directly to the CEO.
HIGHLY ANALYTICAL and you know how to test and run campaigns to achieve optimal results.
AN EFFECTIVE COMMUNICATOR who can write crisp and effective messaging.
A CREATIVE STRATEGIST who takes calculated risks to achieve goals and loves to experiment.
SELF-STARTER who is comfortable with ambiguity and enjoys problem-solving.
IMPACT-DRIVEN and deeply interested in helping Americans re-enroll into college and earn their degree.
REQUIRED SKILLS AND EXPERIENCE INCLUDE:
5+ years of related experience (product marketing, digital marketing, content creator)
Experience with third-party marketing and analytics platforms including Google Analytics, Google AdWords, Facebook Business Manager, Marketo, etc.
A desire to work in a fast-paced, startup environment
Strong interest in education, higher education, and using your skills for social impact
CONTENT CREATION & COMMUNITY MANAGEMENT
Manage our Facebook and Slack peer groups. Ensure that our students are engaging online to support one another.
Work cross-functionally to identify storytelling opportunities
Generate, edit, publish and share engaging content
Play an active role in identifying, implementing, and evaluating new creative assets and campaigns for multiple channels
Manage ReUp’s social media channels and company blog
Develop long-term social strategy with a focus on content quality
Monitor and report on content marketing metrics to show continuous improvement of the content strategy based on analytics.
Create, define and prioritize digital marketing projects
Set up an automated marketing messaging campaign to engage former students in coming back to school
Design comprehensive A/B email marketing tests for subject headings, email body, and text messages to understand our students and which messages resonate for coming back to school
Present findings to drive business and marketing decisions
Works closely with coaches to optimize student acquisition funnel
Manage SEO/SEM to support student acquisition and generate organic search traffic
Stay up-to-date with current technologies and trends in social media, design tools and applications
Analytics & Reporting
Determine which messages resonate for our students via SMS, email, and in group chats so that we can scale our operation and incorporate automation in our student outreach campaigns.
Identify patterns through daily data analysis to determine what works for various segments of our population to increase student enrollment by 10-20% over the next year.
Manage our peer communities on Slack and Facebook. Goal: 75% of students working with ReUp coaches join an online community and are active participants -- both in seeking out peer support and in providing support to others.
Send resume, cover letter, and a one page document outlining how you would leverage FB or Slack to build an online community students who are coming back to school. We believe that students who are in an online community will support one another, especially through rough patches. Our goal is to have 75% of our students engaged in the online community group and our hypothesis is that students who engage with their peers are more likely to graduate. In your project map, please be as granular and specific as possible. For example, share sample language, concrete steps you would take, metrics you would use to measure success, etc. Send all materials to firstname.lastname@example.org
ReUp Education, Inc. (“ReUp”) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ReUp complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. ReUp expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of ReUp’s employees to perform their job duties may result in discipline up to and including discharge.
ReUp is an organization dedicated to helping college students who drop out to re-enroll and graduate. 40 percent of college students in the United States don’t end up getting their degree, and these students are disproportionately from lower economic backgrounds. Many dropouts are the first in their family to go to college, and all face a myriad of financial, social, and academic challenges that k...eep them from finishing. These students are often forced to take jobs that don’t pay as well, don’t ignite their passion, and don’t let them reach their potential — and they leave college with the same amount of debt as a graduate, minus the earning power of a diploma.