The Group Marketing Director is responsible for developing, implementing and executing the association’s integrated marketing strategy promoting the National RV Show, the California RV Show, the RV Leadership Conference, Committee Week and other events produced by the Association with focus on the consumer and trade sectors. Includes attendance-building initiatives, development and execution of B2B and B2C communications, brand awareness, support exhibit space sales and sponsorships, financial administration and related marketing collateral. In addition, this position will oversee marketing agencies, PR firms.
The position requires10+ years of B2B, B2B and event marketing experience in a similar position in either a non-profit or for-profit corporate organization, B2C event marketing is a plus. Excellent copywriting skills, proofreading and content development skills required. Possess the ability to handle a variety of assignments simultaneously Basic design graphics and HTML is a plus. Proficiency in using Microsoft Office software, familiarity with CRM software (Act, Goldmine, AMS, Sales Force, etc.), Marketing Automation and Social Media platforms, Adobe Suite, Google Analytics, Adobe a plus. Travel is required.
About Recreation Vehicle Industry Association, Inc.
The Recreation Vehicle Industry Association (RVIA) represents the manufacturers and suppliers to manufacturers of travel trailers, fifth-wheels, truck campers, park model RVs and motorhomes, collectively known as RVs.