Summary of Position: Web and Digital Marketing Specialist SUNY Cortland The Division of Institutional Advancement at SUNY Cortland seeks a Web and Digital Marketing Specialist to work in collaboration with the Web and Digital Marketing Manager to support the College's marketing and recruitment efforts by assisting with creating engaging content for the College's website and keeping it up to date.
Major Responsibilities: Develop, maintain and implement a content audit schedule to ensure quality control on College website; recommend enhancements and respond to client requests for updates; field requests for content support issues; perform timely updates to websites; create, edit, publish, audit, maintain pages within the web content management system; contribute to overall online strategy and marketing initiatives; support e-marketing, social media, analytics and search engine optimization efforts; copyedit web content to ensure overall accuracy and consistency; perform image editing and optimization; ensure adherence to brand and style guidelines; create/update content to comply with accessibility guidelines (WCAG 2.0 Level AA); Non-Essential Functions: Conduct Web usability tests with target audiences; provide superior customer service to constituents and form partnerships with employees across functional areas.
Required Qualifications: Bachelor's degree; professional experience in Web writing/editing and content management; superior communication skills, both written and verbal; Mastery of the English language including spelling, grammar and proofreading; proficient in Microsoft Office, Adobe Creative Cloud, HTML and CSS Job Requirements: Excellent time management skills and ability to prioritize and reprioritize time effectively; strong understanding of best practices for web, email, social media and marketing communications; strong understanding of search engine optimization, search engine marketing and Web analytics; exceptional attention to detail and accuracy
About State University of New York (SUNY) at Cortland
SUNY Cortland is one of 64 campuses in the State University of New York system. The State University of New York is a quality public university that combines world-renowned faculty, dedicated staff, and a truly diverse body of talented students to pursue its mission in every corner of the state: "to learn, to search, to serve."