This appointment is full-time and expected to be 5 months with possible short term extension.
The University of Washington (UW) is proud to be one of the nation's premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty.
UW Medicine's Strategic Marketing & Communications team is committed to providing integrated, strategic marketing and communications in support of UW Medicine's organizational priorities. UW Medicine is an internationally recognized health care leader and includes: Harborview Medical Center, Northwest Hospital & Medical Center, Valley Medical Center, UW Medical Center, UW Neighborhood Clinics, School of Medicine, UW Physicians and Airlift Northwest.
UW Medicine's Strategic Marketing & Communications team has an outstanding opportunity for a temporary, full-time Email/Content Marketing Specialist.
The Email/Content Marketing Specialist will utilize content marketing best practices to systematically deliver consumer engagement and/or marketing content including email marketing to the right consumers on the right channels at the right time, to grow the UW Medicine brand. The candidate must be well-versed in the measurement of both offline and digital content (including email marketing, web content, social media, and earned media). A user-centric approach to content is critical in this role.
Define and develop the content and email marketing program, including best practices, process, workflow and optimization
Apply strategic thinking to determine the right placement channels for consumer engagement and/or marketing content, thinking of natural connections to the UW Medicine brand
Work with marketing managers on email marketing strategy including segmentation, personalization, A/B testing and opt-in list growth
Evaluate performance data to continually improve the impact of email/content marketing
Measure the impact and ROI of content marketing efforts across offline and digital environments
Define and develop A/B testing standards for all digital content
Work closely with cross-functional teams (editorial, marketing, creative, analytics, SEO, media relations and outreach) to optimize content, communications and conversions
Leverage qualitative and quantitative data to gain insight into trending behaviors and sentiments to develop or enhance marketing strategies
Manage project schedules, resource allocations, project scopes and budgets
Bachelor's degree in business, marketing, computer science or related field, plus 3-5 years of work or educational experience in content marketing and email marketing.
Experience working with and passions for content, email marketing, journey mapping, personas, integrated marketing campaigns, social media, and analytics
Ability to work collaboratively across teams and departments, with minimal supervision
Ability to analyze and define success of content marketing, including metrics such as reach, key performance indicators, and engagement
Experience with email marketing database management
A/B testing experience
Keen attention-to-detail on copy, design, messaging, style and brand
Excellent copy writing and editing skills
Experience working with analytic products including Google Analytic
Excellent verbal and written communication skills
Ability to follow processes, multi-task, and juggle competing priorities, while executing content marketing and email marketing projects on tight timelines
Multivariate testing experience
Experience working with marketing technology products including Drupal Acquia, Moz Pro and Facebook Insights
Experience working with Salesforce Marketing Cloud and Marketo
CONDITION OF EMPLOYMENT:
Appointment to this position is contingent upon obtaining satisfactory results from a criminal background check.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Criminal Conviction History, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select Apply to this position. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your My Jobs page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergra...duate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.