The manager position assists the director of marketing & communications with all segments of marketing efforts including the development and implementation of strategic marketing programs, analyzing, purchasing and tracking print and digital advertising, targeted ad word, SEO, and promotional campaigns for consumer as well as convention and meeting as well as some sports marketing projects. The position is also responsible for copy development primarily for local hospitality industry newsletter and organizing industry special events.
Web site management experience
Knowledge of software and scripting tools used in Web site development such as InDesign PhotoShop, HTML, etc.
Ability to write publication quality editorial copy
Ability to generate, research, and craft new and interesting story ideas
Ability to organize and plan according to priorities
Possess a thorough knowledge of regional attractions, meeting facilities, accommodations, and other related hospitality industry information
Ability to make presentations and address audiences in a competent and effective manner
Ability to listen effectively and respond clearly
General knowledge of the convention and tourism markets and trends in the industry
Creative ability imperative
Must be able to travel, drive automobile, speak clearly, hear accurately, and be willing to work nights and weekends as required. Have the ability to lift up to 25 pounds.
Winston-Salem/Forsyth County is a premier visitor and convention destination offering vibrant arts and cultural experiences in an innovative business environment. The mission of Visit Winston-Salem is to attract visitors to Greater Winston-Salem for the economic benefit of Forsyth County citizens and promote our rich historic roots as a warm and welcoming destination. Winston-Salem is the fifth l...argest city in North Carolina. And it is home to six colleges and universities including Salem College, the longest, continuously running women's college in the U.S. as well as the prestigious Wake Forest University and Winston-Salem State University.