Virginia Tech is a public land-grant university, committed to teaching and learning, research, and outreach to the Commonwealth of Virginia, the nation, and the world. Building on its motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to InclusiveVT—serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice the Principles of Community, which are fundamental to our on-going efforts to increase access and inclusion, and to create a community that nurtures learning and growth for all of its members. Virginia Tech actively seeks a broad spectrum of candidates to join our community in preparing leaders for the world.
The Communications and Marketing Manager is responsible for overseeing the production of promotional, marketing, and educational materials for the College of Agriculture and Life Sciences, including Virginia Cooperative Extension, and Virginia Agricultural Research Station.
The manager will oversee and execute a host of print and digital communications tools that promote the integration of three missions of the college, stimulate engagement with alumni, and encourage giving in a cohesive voice that adheres to the college's brand.
Working for the CALS communications and marketing director, and collaboratively with the advancement team, senior leadership, administrative directors, faculty, and other staff, the communications manager will help plan and implement a comprehensive communications and marketing plan to support the college's strategic goals.
This positon will be expected to develop and execute new and creative ways to tell the story of the college using a variety of tools (stories, photos, video, web projects, media outreach, social media) that have specific and measurable goals.
The focus will be on creating digital-first publications that can work across a number of digital platforms before they are put into print publications. This position will work collaboratively with team members to create publications that are posted and promoted in various digital channels before they are printed.
This position manages the development and maintenance of websites for the college and VCE as well as the production process for official publications, working with the design, editing, and web production teams.
The Communications and Marketing Manager will be expected to expand our media relations program, including setting and reaching media outreach goals, placing stories in local, regional, national, and trade media outlets, and proactively developing relationships with professional colleagues and journalists.
As primary writer and editor for CALS communications and marketing materials, the communications manager will plan, research, develop, edit, disseminate, and coordinate the production of the college's internal and external publications (e.g. news releases, website content, social media posts, newsletters, brochures, etc.).
Successful, professional experience in communications, marketing, print journalism, media relations, or other forms of written communication. Master’s degree in public relations, communications, journalism, English or related discipline. A bachelor's degree in public relations, communications, journalism, English, or related field with extensive experience may be considered. Training or experience in media relations and information-campaign development. Experience managing employees. Track record of creating compelling and impactful digital communications that work across various platforms and can be translated into print. Highly self-motivated and with ability to work effectively in a team setting. Demonstrated excellence in written and oral communications, interpersonal relations, and broad-based communications planning. Proven skills in customer service, attention to detail, quality assurance, and ability to schedule and meet project deadlines among multiple and competing priorities. History of overseeing a professional social media account that promotes engagement. Experience staging and shooting high-quality photography.
Advanced degree and significant related professional experience, in communications, marketing, public relations, journalism, or relevant field. Understanding of land-grant system and food and agriculture sciences. Knowledge or experience with Content Management System (CMS) software. Experience shooting and editing video. Experience developing and implementing a brand. Track record of communications efforts that support development objectives.
Employee Category: Administrative and Professional Faculty
Appointment Type: Regular
Tenure Status: Non-Tenure Track
Percent Employment: Full-time
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status; or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees, or applicants; or any other basis protected by law.
For inquiries regarding non-discrimination policies, contact the executive director for Equity and Access at 540-231-2010 or Virginia Tech, North End Center, Suite 2300 (0318), 300 Turner St. NW, Blacksburg, VA 24061.
Virginia Tech takes a hands-on, engaging approach to education, preparing scholars to be leaders in their fields and communities. As the commonwealth's most comprehensive university and its leading research institution, Virginia Tech offers 240 undergraduate and graduate degree programs to more than 31,000 students and manages a research portfolio of more than $513 million. The university fulfil...ls its land-grant mission of transforming knowledge to practice through technological leadership and by fueling economic growth and job creation locally, regionally, and across Virginia.
Through a combination of its three missions of learning, discovery, and engagement, Virginia Tech continually strives to accomplish the charge of its motto Ut Prosim (That I May Serve).