Kalibri Labs, a big data and analytics firm specializing in hospitality, is looking for a dynamic marketing director to develop, implement and execute marketing for business development activities.
The Director of Marketing will have the following responsibilities:
Manage and build out yearly marketing plan including digital, social and traditional marketing
Develop creative content and lead generation communications (e.g., write website copy, press releases, eblasts, blog posts, and social)
Direct development of all assets to support marketing campaigns, end-to-end (e.g., designing the campaign, producing collateral, and then tracking and reporting on key metrics to inform future decisions)
Lead production of thought leadership content – industry studies, presentations, and white papers
Track web and social engagement metrics
Manage Salesforce – tracking of sales leads & client accounts
5-7 years of traditional marketing experience
Experience and working knowledge of the hotel industry
3-5 years of online marketing and/or social media experience
Creative direction experience required, design skills a plus
Kalibri Labs is a next-generation benchmarking platform that helps hotels improve profit contribution by evaluating and predicting revenue performance net of acquisition costs. Kalibri Labs' robust industry-wide database with history from 2011 of over 25,000 hotel stays and acquisition costs, along with its patent-pending cloud technology apps, enable a hotel to monitor and manage its ability to c...apture the highest percentage of guest-paid revenue.
The Kalibri team is a seasoned group of executives with deep industry experience and a passion to sustain the industry’s financial health in a highly challenging and dynamic digital marketplace.