Open Circle, a program of the Wellesley Centers for Women at Wellesley College, is a leading provider of evidence-based professional development and curricula for social and emotional learning in Kindergarten through Grade 5. Since its inception in 1987, Open Circle has reached nearly half a million children and trained over 10,000 educators. Open Circle is currently used in over 250 schools across 100 communities in the Northeast.
Description – Marketing & Outreach Coordinator
Conduct strategic marketing and outreach to schools and districts nationwide. These efforts are vital to Open Circle’s work in understanding the education landscape, creating awareness and engaging decision-makers in thoughtful conversations to drive program adoption and increase students’ access to high-quality social and emotional learning.
? Collaborate with director to develop and measure annual marketing and outreach
? Identify target schools and districts through referrals, events, and research that
determines social and emotional learning initiatives or interest.
? Quickly identify key decision-makers at lead clients and build relationships
through friendly and knowledgeable email and phone interactions.
? Collaborate with program managers to guide prospective clients through online
presentations and implementation planning.
? Prepare client quotes and contracts.
? Measure and report on program registrations and product sales.
? Coordinate and represent organization at marketing events.
? Develop and launch email marketing campaigns to drive program sales from new
and existing clients.
? Design, publish and maintain supplies of marketing materials.
? Manage website, email, and social network communications channels.
? Provide graphic design support for new/updated training materials to support
? Contribute to planning and facilitation of Open Circle staff meetings and staff
professional development activities.
? 2-4 years experience selling programming or products in education ? Excellent listening, communication and relationship-building skills ? Strong writer with experience in a variety of writing forms ? Excellent at thinking on your feet, anticipating needs, and overcoming objections ? Organized, efficient and persistent with follow up ? Self-aware, reflective, and interested in ongoing social and emotional growth ? Ability to offer and receive constructive feedback; operate with a growth mindset ? Experience and affinity for creating new strategies, processes, and structures ? Passionate about social and emotional learning ? Experience with K-5 education preferred ? Commitment to diversity and ability to work effectively with diverse teams and clients ? Bilingual in English and Spanish preferred ? Proficiency or expertise in MailChimp and FileMaker or other database software ? Bachelor’s degree or 5-7 years equivalent experience Open Circle is dedicated to building a diverse and inclusive team because we serve educators, students and families from tremendously diverse backgrounds and identities; we’ve seen how our program and impact are strengthened the more we reflect that diversity. In addition, we have found (and we believe the research) that diverse teams are higher-performing, and we embrace the varied perspectives that our team members share with each other.
Wellesley is known for the excellence of its education, the beauty of its setting, its gifted faculty, and the uniqueness of its campus culture. But most of all, Wellesley is known for the thousands of accomplished, thoughtful women it has sent out into the world for over 100 years?women who are committed to making a difference. Every year, some 2,400 of the world?s top undergraduate women are ch...allenged to exceed their own highest personal and intellectual expectations. The mastery Wellesley graduates demonstrate across the professional and vocational spectrum, and the influence they wield?whether in their own communities or on the world stage?is testament to a singularly empowering undergraduate experience. Wellesley?s lively academic community places a high value on rigorous, probing inquiry, and creative, cross-discipline thinking. Its collaborative approach to scholarship encourages students to question, debate, and refine their points of view, not only with each other, but with our world-class faculty?often by working directly with them on groundbreaking projects. A Wellesley education fosters the highest standard of readiness for the ?real world? in its graduates, in terms of ability to think, act, and contribute meaningfully and effectively in their chosen areas of interest.