The Interactive Advertising Bureau (IAB) is seeking a Vice President of Marketing & Communications. The Vice President of Marketing & Communications reports to the Chief Marketing Officer and will be responsible for providing executive leadership and management of the IAB marketing and communications organization and activities. This is a broad role with specific responsibilities including raising the profile of the IAB brand, communicating IAB activities effectively to IAB member companies’ staff and leadership, collaborating with member sales leadership to provide in-market communications support, developing and executing public relations strategies, and growing IAB membership and events revenue streams through effective communication about these activities. The Vice President of Marketing & Communications will drive the organization’s efforts to position itself as the industry thought leader in media and marketing.
Responsibilities include but are not limited to:
Interfacing directly with IAB members and other industry leaders to gain market intelligence that will inform marketing and communications strategies and tactics.
Raising IAB knowledge and satisfaction throughout IAB membership.
Creating a marketing department that is a strategic resource and tactical function, acting as an advance warning system for leadership on big issues and challenges.
Developing member relations and communications strategies based on market research and competitor analyses.
Overseeing all marketing communications to ensure they are coordinated and in line with organizational goals and objectives. This includes branding, IAB websites, public relations, advertising and promotions, newsletters, trade shows, and events collateral.
Creating meaningful relationships with important external stakeholders, notably journalists and editors who cover the industry for business and trade publications.
Developing marketing plans in support of organization strategy and objectives.
Serving as an internal marketing consultant within the organization to help shape initiatives for maximum impact and reach.
Developing strategic marketing partnerships with other trade organizations, media publications, and IAB member companies.
Developing and managing the organization’s marketing budget.
Tracking metrics and success criteria for all marketing programs and activities.
Defining and coordinating press messages.
Develop member communication strategies that augment or supplant email.
Managing a team of five direct reports plus outside contractors.
Requirements and qualifications:
BA or BS degree, MBA a plus;
10+ years of experience in marketing and communications;
Experience engaging with teams cross-functionally;
Deep understanding of the digital media landscape, knowledge of the advertising technology and publishing sectors, and a passion for advertising, marketing, and media;
Experience creating revenue-driving packages across multiple offerings;
Excellent presentation skills and enjoyment in working with clients;
Ability to mix creativity with strategic thinking, and demonstration of strong organization skills;
Outstanding communication skills, both written and verbal;
Zest for building teams and developing talent;
Ability to plan and manage at both strategic and operational levels;
Substantial experience working with business and industry press;
Basic understanding of the use of CRM systems to segment membership database for more effective communications; and
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its membe...r companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.