Marketing: Communications, Marketing: Management, Marketing: Other
Are you a motivated self-starter who loves all things marketing? GreenBook is looking to add a Senior Marketing Manager to our small marketing and events team based in Seattle.
In this role, you will participate in the strategy and execution of the marketing for all of GreenBook’s products and services, primarily the IIeX conference series, the GRIT Report, Savio, and GreenBook Marketing Services.
RESPONSIBILITIES: Marketing strategy & implementation: Create and implement marketing and communications strategy & programs for all products and initiatives of GreenBook brands: GreenBook (including the Directory), GRIT Report, GreenBook Blog; IIeX; GreenBook Marketing Services; Savio.
Project management: Drive and execute email, web, and social media marketing campaigns.
Copywriting: Responsible for producing web, email, and social media copy.
Marketing automation: Deploy marketing automation throughout the marketing/sales funnel, including lead nurturing and sales campaigns.
Marketing collateral: Develop sales and promotional collateral for all GreenBook initiatives, including media kits, sponsorship sales kits, advertising kits, etc.
Strategic partnerships: Identify and pursue high value partners to promote GreenBook’s initiatives. Establish a partnership measurement system.
REQUIREMENTS: 5+ years of digital marketing experience in a B2B industry such as market research/consumer insights (best) or other business services industry.
Expertise in copywriting for web, email, and social media. Excellent written communication skills are essential to this position.
Experience designing and executing digital/online marketing campaigns.
Experience and familiarity with marketing automation tools and applications.
Excellent organizational/project management skills and ability to keep up in a fast-paced, deadline-driven environment while maintaining attention to detail.
[Preferred] Knowledge of the market research/consumer insights industry.
[Preferred] User experience with Salesforce, Pardot, Adobe, and Hootsuite.
This is a full-time, contract-to-permanent position starting in the beginning of June 2017. Our offices are in Westlake Tower in downtown Seattle. You’ll need to provide your own laptop.
Please select the APPLY NOW button to begin the application process. Please submit a resume and a cover letter that explains why you’re interested in and qualified for the position.
We connect marketers and market researchers with people, information, and ideas that generate big results. Our research, events and training, blog, and market research directory provide the learning and inspiration insights professionals need to succeed. We offer targeted marketing opportunities for providers of market research services.