Position Description: Manage the development and execution of EILEEN FISHER direct to consumer marketing programs and promotions for the US and Global markets. Work cross-functionally to develop omni-channel programs and strategies that advance the company’s strategy and meet brand objectives. Summary of Duties and Responsibilities:
• Work cross functionally with DTC Management, Brand Communications Team, ecommerce, Social Media, DTC Buying and Planning and Visuals team on the execution of DTC marketing programs. • Manage all promotional activity for US and Global retail. • Manage the planning, production and execution of DTC direct mail projects globally. • Facilitate regular DTC marketing strategy meetings for the US and Global markets. • Oversee development of local marketing plans, such as opening, closings, etc. • Develop seasonal marketing presentations, briefs, and activation guides for stores. • Collaborate with DTC field leaders in communicating marketing campaigns and collecting and sharing feedback. • Oversee Company Stores (Outlet) marketing programs • Build and manage multiple marketing budgets. • Manage and develop 1 direct report
• Develop and implement omni-channel campaigns to support DTC business strategy and objectives. • Ensure alignment on campaign development and implementation across all channels. • Manage and maintain budgets, developing campaign briefs and working closely with and leading a cross-functional team on aligning campaigns. • Develop and implement integrated omni-channel calendar to ensure marketing alignment across channels • Establish and maintain strong working relationship with key internal stakeholders • Communicate out integrated plans and tactics internal (30/60/90 day outlook) + provide store network with required campaign information and set up to support campaigns • Collaborate with CRM team on post-campaign analyses reporting, lessons learned, and recommendations for future programs
PERFORMS OTHER RELATED DUTIES AND ASSIGNMENTS AS REQUIRED.
Staffing Contact: Supervises: Marketing Coordinator Reports to: Director of Marketing, DTC Has Contact With: Marketing, DTC Management, DTC Store District Leaders, Retail and Company Store Managers, Ecommerce, BCT, Events Team, Global Project Leaders.
Location: NYC Work Schedule: Full Time Exemption Status: Exempt Uniform/Clothing Allowance: Yes
Experience: 7+ years of brand or retail marketing experience is required. Minimum 3 years of management experience. Global marketing experience is a plus. Experience with CRM preferred. Strong communication & writing skills and the ability to influence across groups effectively. Able to excel in a fast-paced environment with changing priorities and able to take a positive team approach to working with partners.
Additional: Strong appreciation for the EILEEN FISHER brand, product and values. A positive and enthusiastic team leader with excellent people, leadership and facilitation skills. Must be flexible and attuned to shifting priorities and embrace a collaborative, inclusive approach to the work. Must be highly detail oriented with excellent organizational and analytical skills. Demonstrated ability to establish effective relationships with internal and external partners to stimulate and influence change as well as identify creative solutions. Capable of juggling multiple projects simultaneously with the ability to prioritize and manage time effectively. The ability to work in a team environment is essential. Proficient in Microsoft Office with emphasis on PowerPoint and Excel programs, and Keynote.
EILEEN FISHER creates beautifully simple clothes designed to move with real life. The company offers unique product and a brand culture that reflects the values of our founder and community, which embodies a commitment to inclusivity.
We have over 65 stores, including stores in the United Kingdom and Canada. Our clothing is sold in most major department stores, in nearly 400 specialty stores across the country and via the web.