Provide assistance with online and offline marketing activities
Manage website content and marketing material copy
Design & create newsletters
Develop Aracari’s social media presence
Support PR efforts
PRINCIPAL DUTIESE-Newsletters o Collate press links monthly to produce the monthly Khipu Newsletter using Mail Chimp: import contacts, research articles for inclusion, create copy, send newsletters o Assist with the design and implementation of Agency Newsletters o Assist with ad hoc mailshots: promotions, press releases, internal marketing etc.
Content Marketing & Content Creation o Write new blog content, following SEO principles and SEO strategy o Create/re-purpose content for other platforms including TravellerMade, ATTA o Create copy for Tourplan and the Website for new products
Website o Content management: Keep text and photos up-to-date on the website, including adding new testimonials, press coverage, edit existing service details and descriptions o Improve SEO of web pages o Assist the Head of Marketing in reporting web performance using Google Analytics
PR o Manage the photo library and provide photos to Press and Aracari’s PR, BIRD o Track and monitor press coverage and keep the press database up-to-date
o Support the Head of Marketing with press trip efforts (e.g. trip planning / itinerary writing) o Liaise with PR BIRD to supply information and materials as needed
Social Media o Create and curate high quality written and visual content on a range of platforms: Tripadvisor, Facebook, Twitter, Instagram, Pinterest and LinkedIn o Actively seek new online channels to broaden the exposure and reach of Aracari o Become an advocate for Aracari in Social Media spaces, engaging in dialogues where appropriate, with a goal of directing traffic to Aracari’s website o Monitor the internet for any positive or negative feedback, and track feedback o Assist the Head of Marketing in measuring social media efforts using their analytics tools
• Additional tasks as required according to the needs of the department
To apply, please send your CV and cover letter explaining why your are suited to the role to email@example.com
Native English Speaker - you must enjoy writing
Ability to relocate to Lima, Peru
Available for August 2017 start date
Previous marketing / PR experience required
Educated to degree level
Destination knowledge of Peru, Bolivia or the Galapagos an advantage
Previous experience with Mailchimp, Wordpress (or similar) or Adobe Suite an advantage
Additional Salary Information: Based on experience
Since 1996, Aracari has been designing unique, tailor-made itineraries to Peru, Bolivia and the Galapagos Islands, offering discerning travellers privileged access to regions we’ve been exploring for almost two decades. Through connections cultivated by founder Marisol Mosquera, Aracari has tapped into the expertise of specialists in art, history, archaeology, gastronomy and culture, who provide o...ur guests with their invaluable insight into the places they visit—information and access which is otherwise inaccessible to travellers.
Leaving behind an international career in the financial world to fulfill a personal dream of providing first class travel experiences to guests in her native country, Marisol and her Peru-based team share the best the region has to offer while creating local jobs and supporting local communities. Marisol is at the forefront of experiential travel in Peru and for her efforts has been recognized as both Conde Nast Top Travel Specialist to Peru and Bolivia and selected as the Travel + Leisure A-List as a specialist for Peru and Bolivia.