Are you a digital marketing guru, interested in the latest advances in digital marketing, SEO, social media and website strategy? We are looking for a Web and Digital Strategies Manager to develop, implement, track and optimize digital marketing efforts across a variety of channels.
We are looking for an enthusiastic, proactive, team player with strong technical, analytical, writing and general communication skills who thrives in a fast-paced, challenging and ever-changing workplace.
The Web and Digital Strategies Manager manages, optimizes and grows the audience for the NALP websites; plans and executes web, SEO/SEM, email, social media and digital marketing and advertising campaigns; creates/posts digital content; oversees NALP connect, the on-line member community; and measures traffic and ROI of website, social media and digital outreach campaigns. This position would serve as the primary marketing interface with the IT department.
Day-to-day management of websites including posting updates, designing new web pages including some copywriting and creating and/or resizing photos and graphics as well as making suggestions to optimize user experience and increase website traffic. Create landing and splash pages to assist in direct marketing efforts.
Work with the marketing department to plan and execute web, SEO/SEM, email, social media and digital marketing campaigns. Lead online marketing strategies related to search engine optimization (SEO), pay per click (PPC), affiliate marketing, retargeting campaigns. Provide content creators with insights and recommendations to improve overall search engine visibility. Create, send and measure performance of eCommunications on Informz.
Review, select and collaborate with outside vendors for website projects, including design of new websites, SEO optimization and other projects. Manage our Higher Logic online member community. Work closely with Director of IT to continuously improve overall database/web integration, including integration of third party software with iMIS: iRotate, Informz, Salesforce and Openwater.
Measurement and Tracking:
Measure and report performance using Google Analytics. Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) programs, monitor rankings and calculate ROI.
BS/MS degree in marketing, IT or a related field, with a minimum of 5 years of relevant
Proven working experience with database systems, Informz, WebFormz or other email marketing systems, and experience with a range of Content Management Systems
Basic design experience, including familiarity with Adobe Creative suite and Dreamweaver preferred
Familiarity with social media analytics tools
Experience leading and managing SEO/SEM and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Solid knowledge of Google Analytics
Strong knowledge of HTML, CSS, PHP and Java Script; ASP.NET knowledge is preferred
Understanding of responsive web design is required
Experience in setting up and optimizing Google Adwords campaigns
Strong writing skills
Experience leading website redesign projects preferred
Experience with on-line community platforms helpful
About National Association of Landscape Professionals
We are the National Association of Landscape Professionals, an association serving over 100,000 lawn care and landscape contractors across the country. We provide member services in the form of educational resources and events, state and federal advocacy efforts, a national public relations program, a nationally recognized certification program, business mentoring and other member services. Exce...llent benefits and a creative, cohesive team of association management professionals make NALP a dynamic place to work!