The Director of Marketing and Communications is responsible for all internal and external communications including public relations, digital communication and social media in support of all essential activities of Holy Trinity High School. Our communications are critical in keeping all stakeholders – current and prospective parents, students, faculty, staff, alumni, board and friends of Holy Trinity – informed and current on all school activities. This position reports directly to the President, serves as the liaison to the Board Marketing Committee, and works closely with the recruitment and development staff. This is a full time 12-month position with a competitive salary that is commensurate with experience.
Primary responsibilities include:
Develops and implements a strategic marketing and communications plan
Manages marketing budget
Oversees marketing strategy for the school in order to enhance Holy Trinity’s image in the Chicago educational marketplace
Analyzes and reports key metrics from the website, social media, and advertising and email campaigns
Creates and writes press releases for school events and announcements; posts releases to website and social media. Submits press releases to newspapers, local schools and parish bulletins
Develops and maintains a media relations program that includes relationship building with editors of local papers and other online and traditional news sources
Acts as primary point of contact for media and serve as spokesperson when required. Maintains database of media contacts and library of coverage
Creates and maintains the development of a media relations program that includes relationship building with editors of local papers and other online and traditional news sources
Manages the content development strategy for website and social media. Responsible for developing new content including videos, blog posts and news announcements.
Manages website administration, providing routine updates to existing site.
Oversees all social media sites including Facebook, Instagram, LinkedIn, YouTube and Twitter
Oversees the coordination of paid advertising, including digital and print advertising
Ensures that graphic and editorial standards for brand, identity and logos are maintained
Responsible for internal and external communications such as weekly e-newsletters and targeted emails to various constituents
Leads and manages communications and marketing programs to build brand awareness and enhance the image of Holy Trinity High School in the community for admissions and development purposes including school website, social media, and publications
Designs and produces quarterly newsletters, recruitment materials, fundraising appeals, event material and other printed material needed
Secondary responsibilities include:
Collaborates with recruitment and fundraising teams for events and other support
Works with the business office to maintain stock in the spirit wear merchandise store
Bachelor’s degree in communications, journalism, marketing or related field
Minimum three years experience
Website administration knowledge and experience
Knowledge of and savvy with all Social Media
Experience with Microsoft Office and Adobe Creative Suite
Proficient with and experience using content management systems and various social media platforms
Ability to create and design publications a plus
Digital photography capability
Strong ability to identify marketing opportunities and develop strategies and creative marketing solutions
Excellent writing, strong communication and exceptional organization skills
Demonstrated knowledge of style guide formats
Ability to manage multiple projects simultaneously and work with a number of teams
Demonstrated knowledge of style guide formats
Ability to develop and maintain effective working relationships with faculty, staff, Board members, donors and students
Holy Trinity High School, a Catholic school in the Holy Cross tradition, challenges and nurtures students academically, spiritually and personally, as they prepare to lead lives of leadership and service.
We educate the hearts and minds of a richly diverse community of students, united by belief in the Holy Cross values of:
Discipline: Holy Trinity students are responsible, respect...ful, and diligent in working to achieve their goals.
Integrity: Holy Trinity students are honest, they take ownership of their actions and academic work, and they follow through on their commitments.
Excellence: Holy Trinity students exemplify a tireless desire to achieve to the best of their God-given abilities and talents.
Family: Holy Trinity students treat each other as brothers and sisters in Christ, communicating openly, and acting with each other in mind.
Zeal: Holy Trinity students live passionately, inspired by their faith and willing to lead others in the pursuit of justice.
Holy Trinity was founded by the Brothers of Holy Cross in 1910 to educate the children of Polish immigrants who settled on the near-north side of Chicago. Today, in keeping with the spiritual tradition of the Brothers and the educational framework of their founder, Blessed Fr. Basil Moreau, C.S.C., we continue to educate youth from across the city, recognizing the unique spirit of all students and challenging them to realize their potential.