The Director of Marketing is responsible for all marketing activity with a primary focus on growing enrollment and improving retention. This position reports to the individual school principal, and is supported by existing clerical staff, a mentor, and ongoing professional development opportunities. Additionally, the school community will be a source of volunteer assistance in carrying out specific tasks associated with enrollment marketing. Specific job responsibilities include but are not limited to:
Communications – creating quarterly newsletters and publications, creating and distributing promotional materials, etc.
Publicity – creating and placing press releases, media relations, web-site creation and/or updates, internal communications, etc.
Constituent Relations – maintaining personal contact with key constituents including existing and potential donors, prospective families, influential community leaders, etc.
Volunteer Management – forming a parent ambassador or volunteer group, working with a marketing committee of the school board, ensuring volunteers for various marketing events, etc.
Direct Sales – managing the inquiry process, including initial contact and subsequent follow-up with prospective families
Interest Generation / Acquisition – creating and distributing direct mail, advertising, etc.
Parent and Family Relations
Events – conducting open houses, leading Catholic Schools Week, etc.
Bachelor’s degree preferred or equivalent experience;
Previous marketing or relevant experience in a commercial or non-profit setting;
Excellent organizational capacity and demonstrated ability to be self-directed and self-motivated;
Superb verbal and written communication skills;
Willingness and confidence in pursuing enrollment opportunities, volunteer commitments, etc.;
Demonstrated ability to work well with others including staff, families, students, donors, etc.;
Spanish fluency strongly preferred; and
Comfort with basic software such as Excel, MSWord, etc.
Please contact Clair Zaffaroni, Principal at Children of Peace School, 1900 West Taylor, Chicago, IL 60612 for more details.
About Archdiocese of Chicago - Office of Catholic Schools
The Archdiocese of Chicago is one of the largest Catholic dioceses in the United States with 2.2 million Catholics. The Archdiocese is divided into six vicariates, 31 deaneries and 351 parishes. There are approximately 230 schools, and numerous ministries and programs serving the people of Cook and Lake Counties in Northeastern Illinois. This local church is pastored by Cardinal Blase J. Cupich.