Advertised Summary Job Description: BASIC FUNCTION: Reporting to the Executive Director of Miller Theatre, the incumbent is responsible for developing and implementing the Theatre's marketing, promotion, outreach, and public relations campaigns, including strategic planning, audience development, and branding. Develops and oversees the marketing expense budget and is responsible for meeting annual earned revenue targets. Directs the creation and production of all marketing materials, including advertising, brochures, direct mail, and the Theatre website. Supervises full-time Audience Services Manager and Marketing and Communications Associate. Supervises graphic designers, publicists, vendors, and consultants. Oversees press coverage at performances. Establishes systems and procedures that ensure effective marketing operations. The incumbent will work to increase public awareness of and participation in the arts at Columbia University as a member of the School of the Arts and Miller Theatre's communications and public affairs team. Other related projects as assigned.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES
MANAGEMENT - Develop and implement marketing, outreach, public relations, and audience development campaigns, including a master schedule of all department efforts - Oversee audience and market research to inform and improve the development of new programming initiatives and strategic marketing plans - Conceptualize and develop a strong visual identity for marketing and public relations materials, in collaboration with graphic design consultant - Oversee the design, content, creation, and production of all marketing and promotion materials, including advertising, brochures, direct mail, concert programs, postcards, and posters - Work with public relations consultant to create and disseminate monthly, series, and event press releases; oversee press coverage at performances - Oversee the design, content, creation, and maintenance of the Miller Theatre website - Responsible for the planning, development, and implementation of outreach programs, including partnerships with faculty, campus, and community groups - Oversee solicitation of bids from and negotiations with Columbia University Print and Mail Services departments, Publications Office, and outside vendors - Maintains Miller Theatre marketing, press, and program archives
ADMINISTRATION - Formulate and administer annual ticket revenue and marketing expense budgets, and is responsible for meeting annual earned revenue targets - Monitor and analyze income and expenses, prepare reports to aid in annual tracking and long-term planning - Develop annual and long-range marketing, outreach, and public relations plans - Oversee procedures to ensure compliance with University policy - Hire, train, supervise, and schedule the staff needed to accomplish marketing, outreach, and public relations goals
General Minimum Qualifications: Bachelor's degree required. A minimum of four years marketing experience is required.
Additional Specific Minimum Qualifications: Demonstrated capacity to strategically formulate and successfully execute marketing and public relations campaigns. Exceptional planning, organizational, management, and team-building skills necessary. Superior written and verbal communication skills are required, as is the ability to interact with a highly diverse group of constituents within and outside the University and performing arts community, utilizing savvy, tact, and discretion. A high level of energy, initiative, and creativity is essential. Working knowledge of software and platforms used to develop, execute, and assess marketing campaigns (Excel, CRM systems, email marketing software, Adobe Creative Suite, digital advertising platforms such as Facebook and Google AdWords, etc).
Preferred Qualifications: Marketing experience in the performing arts is strongly preferred.
As a member of the National Collegiate Athletic Association (NCAA) and the Council of Ivy Group Presidents (Ivy League), it is imperative that members of the Columbia University community, in all matters related to the intercollegiate athletics program, exhibit the highest professional standards and ethical behavior with regard to adherence to NCAA, Conference, University, and Department of Intercollegiate Athletics and Physical Education rules and regulations.
Columbia University is an Equal Opportunity/Affirmative Action employer.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It... seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.