At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.
Abbott is seeking a passionate, strategic marketer to join one of the company’s fastest-growing divisions. Heart Failure is a condition that affects 5 million people in the United States alone, and Abbott's coordinated effort to bring new medical device solutions to this population will revolutionize how this debilitating condition is treated in the US and abroad. Abbott has put together a market leading portfolio of devices to significantly to improve heart failure patients’ survival, quality of life and functional status, while also preventing costly hospitalizations that represent a significant drain on healthcare systems around the world.
We are seeking an experienced, high caliber leader for the Director of Marketing role that will focus on Heart Failure Therapies for the United States (U.S.). This commercial leader will set the overall commercial strategy in the U.S. and be responsible for driving execution of that strategy in partnership with other commercial functions beyond marketing. Core competencies should include KOL development, positioning and messaging platform development, congress strategy management, program and collateral development, social media management, and publication planning.
Impact this role will have on Abbott:
-Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for assigned product(s)/product lines
-Collaborates with marketing colleagues on integrated marketing business plan deliverables for assigned programs
-Partners with marketing colleagues to shape customer requirements for related products
- Serves as leader of physician product planning advisory board for assigned product(s)/product lines
-Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages
-Develops product marketing bulletins on new and current products. Provides communication to sales team on market released products.
-Conducts product overviews for physician and sales reps.
-Presents product and marketing plans to internal management.
-Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines
Builds strong relationships with global teams to ensure successful launch of new sites / new products (tools/SW) and collaborates to ensure launch of new sales enablement tools and collaborate to ensure launch of new sales enablement tools
-Works with market research to collect all limited market release survey data and shares results regularly with management.
-Builds strong relationships with leading KOL’s around the world.
-Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
-Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
Your experience(s), education and knowledge will further expand Abbott's marketplace success:
-A Bachelor’s degree in Engineering, Business Administration, Marketing or equivalent education experience.
-Ten or more years of progressively responsible business experience in a class III medical device company or equivalent.
-At least two years of Heart Failure disease state experience which includes product management and/or market development experience and/or a commercially focused role centered on driving revenue and collaborating closely with sales management, highly preferred.
- Six or more years of demonstrated experience at a managerial level.
-Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business.
-Substantive knowledge of multiple therapy areas related to Abbott therapies, health care delivery, hospital information systems and managed care/reimbursement markets and the factors that drive them.
-A good understanding of product and market management, physician, and patient marketing experience.
-Demonstrated ability to effectively prioritize development projects using customer input.
- Requires the ability to track financial metrics and make appropriate adjustments to successfully achieve revenue/unit goals.
-Documented record of delivering marketing information which adds value to management’s decision making process.
-Demonstrated verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team and communicate with multiple levels of the organization.
-Ability to effectively work in a cross-functional team achieving results through influence, contributing strategic insight and incorporating feedback from the field selling organizations
-Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer solutions are essential.
Your preferred qualifications and education:
-An advanced credential, such as an MBA in a relevant discipline/concentration -Professional marketing certification or designation
- US Class III medical device marketing experience
-Experience working in a broader enterprise/cross-division business unit model -Ability to work in a highly matrixed and geographically diverse business environment.
ASJM Abbott St. Jude Medical
United States of America > Plymouth 5050 Nathan Lane > S4509 : 5050 Nathan Lane N.
United States of America > Pleasanton > S4490 : 6101 Stonebridge, United States of America > St Paul (Lillehei) > S4513 : One St Jude Medical Drive
Yes, 25 % of the Time
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
We are a global, broad-based health care company devoted to discovering new medicines, new technologies and new ways to manage health. Our products span the continuum of care, from nutritional products and laboratory diagnostics through medical devices and pharmaceutical therapies. Our comprehensive line of products encircles life itself - addressing important health needs from infancy to the gold...en years.
Abbott has sales, manufacturing, research and development, and distribution facilities around the world, close to where our customers need us to be. We are recognized for our global reach and our ability to serve our customers around the world.