The Sports Marketing Manager (SMM) for eXplore Lawrence (EL) will work to identify and attract sporting opportunities that generate overnight visitors for the greater Lawrence area which meet the overall EL mission of producing hotel room nights and incremental revenue for the region. The SMM will focus on raising the profile of Lawrence as a sports destination by aggressively marketing Lawrence's existing resources and targeting events that will generate a positive economic impact for the community.
Work with local sports sites and facilities to learn and identify potential use, parameters for booking (schedule, rates etc) and procedures.
Connect with sports clubs and coaches; identify challengers and opportunities within each sport for tournament possibilities.
Serve a direct link between event organizers and facility managers, hotels and city services.
Research and maintain a list of possible tournaments and sporting events that can be hosted in the greater Lawrence region
Research, prepare and present bids
Using the Simpleview CRM system, establish prospective files, document appropriate records in a timely and accurate manner, create / distribute and follow up on leads
Represent EL professionally in appropriate local and national organizations.
Bachelor's degree in marketing / sports marketing or related field
Knowledge of youth and amateur sports market
Self-driven with ability to work as a team player
Strong attention to detail and ability to set and meet goals
Excellent and demonstrated oral, written, presentation, communication skills.
Working knowledge of computers, basic office procedures, social media and development of PowerPoint or similar presentations.
Additional Salary Information: Compensation package includes, health and life insurance, 401K plan, two weeks vacation
eXplore Lawrence represents the travel and tourism for Lawrence and Douglas County, Kansas. We are dedicated to creating economic development by attracting visitors, conventions and events to our community.