The Marketing & Media Coordinator is responsible for a broad array of marketing duties, from in-house design work to social media management. The role fits into a small department where creative duties are shared, initiative is valued and culture is of prime importance. Whether they’re designing ads for the web, inserts for the program book or interacting with Twitter followers, the marketing & media coordinator is a hands-on contributor to the Orchestra’s mission to be a connecting force for the community. The position is 40 hours a week with some required overtime, evenings and weekends for concert attendance.
scope & responsibilities
Produces program inserts, signage, digital and ad-hoc print advertisements, banners, email templates and other digital and print collateral – 40%
Manages the Orchestra’s social media channels, including Facebook, Twitter, Instagram, YouTube and Soundcloud – 25%
Thinks strategically and proposes improvements to both their immediate functions and to the department as a whole – 10%
Maintains and improves the website – 5%
Manages external content requests by providing appropriate photos, bios and copy to partner organizations, advertisers and members of the press – 5%
Responsible for content marketing efforts including the blog, photos, videos and podcasts – 5%
Attends concerts and other events and serves as a brand ambassador and marketing presence – 5%
Polices brand consistency across platforms and departments – 2.5%
Spearheads special projects as they come up, including collateral for the Gala, novel lobby activations and interactive social media contests – 2.5%
This is not a comprehensive list of duties or responsibilities, and the role is subject to change as the department evolves and reacts to market conditions.
Bachelor’s degree or equivalent working experience
Enjoys working collaboratively but able to take initiative on self-directed tasks & projects
Experience using some combination of Photoshop, InDesign and Illustrator and familiar with the uitility of various export formats (e.g., PNG, TIFF, JPEG and GIF)
Social media savvy, with a record of growing follower-bases and engagement and an understanding of analytics
Basic understanding of HTML and web design, experience with WordPress ideal
Curious about business processes and interested in constant improvement
Demonstrated ability to manage projects
Friendly and personable in professional settings
Demonstrated ability to write well, ideally would be a great photographer and/or videographer as well
Great attention to detail, especially as it relates to proofreading
ideal candidate will also
Have familiarity with a CRM (like Salesforce)
Have experience with email marketing platforms (like Emma), marketing automation and Google analytics
Exhibit a personal interest in staying up-to-date on the latest trends in both the Orchestra world and the media/marketing world
Be highly analytical and able to derive meaning from data through testing and optimization
Have knowledge of Orchestral repertoire, history and significance
about los angeles chamber orchestra
Los Angeles Chamber Orchestra (LACO), proclaimed “America’s finest chamber orchestra” by Public Radio International, "one of the world's great chamber orchestras" by KUSC Classical FM and “resplendent” by the Los Angeles Times, has established itself among the world’s top musical ensembles. Since 1997, LACO has performed under the baton of acclaimed cond...uctor and pianist Jeffrey Kahane, hailed by critics as “visionary” and a conductor with “effortless musicality and extraordinary communicative gifts.” Under Kahane’s leadership, the Orchestra maintains its status as a preeminent interpreter of historical masterworks and a champion of contemporary composers. Acclaimed American composer Andrew Norman, whose works have been commissioned and performed worldwide, serves as composer-in-residence for the fifth season. In 2016-17, Mahan Esfahani joins LACO in his first of a three-year residency as the Baroque Conversations artistic partner, bringing excellence in Baroque programming to the series, as well as through community and education presentations each year. During its almost 50-year history, the Orchestra has made 31 recordings, toured Europe, South America and Japan, performed across North America, earning adulation from audiences and critics alike, and garnered eight ASCAP Awards for Adventurous Programming.
LACO's 2016-17 season is its final under the leadership of Kahane, who steps down in June 2017, concluding a 20-year tenure at the Orchestra’s artistic helm, the longest in LACO history. During this sweeping and deeply personal season, which commemorates Kahane’s remarkable legacy, the Orchestra presents eight Orchestral Series concerts in collaboration with Glendale Arts and CAP UCLA; five Baroque Conversations concerts in collaboration with The Colburn School; and three Westside Connections chamber music concerts, designed to illustrate the relationship between music and other artistic disciplines. Among the season's special musical events is “Lift Every Voice,” three-weeks of concerts, conversations and community engagement curated by Kahane to explore themes of tolerance, compassion, cooperation and creativity and the power of music to encourage understanding and promote peace. LACO values its partnerships with the Inner City Youth Orchestra of Los Angeles and Renaissance Arts Academy and proudly presents education and community programs such as Meet the Music, Community Partners, Campus to Concert Hall and the LACO/USC Thornton Strings Mentorship Program, that reach thousands of young people annually, nurturing future musicians and composers as well as inspiring a love of classical music.
Los Angeles Chamber Orchestra, headquartered in downtown LA, was founded in 1968 as an artistic outlet for the recording industry’s most gifted musicians. The Orchestra’s artistic founder, cellist James Arkatov, envisioned an ensemble that would allow these conservatory-trained players to balance studio work and teaching with pure artistic collaboration at the highest level. With the financial backing of philanthropist Richard Colburn and managerial expertise from attorney Joseph Troy, who also became the Orchestra’s first president, LACO presented its first performances. Kahane continues the standard of excellence set by the Orchestra’s first four music directors, Sir Neville Marriner, Gerard Schwarz, Iona Brown and Christof Perick.