Assistant/Associate Communications Director reports to the Director of Strategic Marketing and Communications, and works to develop, enhance, and implement the digital marketing strategies for the Academy.
Create and maintain webpages for the Cheshire Academy website using Blackbaud OnMessage content management system
Create and maintain landing pages using Hubspot design tools
Lead and implement strategies to drive and convert leads using search engine optimization (SEO) and email marketing
Create monthly reports of website and email analytics, and analyze these reports to drive improvements to the website and email marketing strategy
Develop content strategy for The Student Center, Cheshire Academy’s inbound blog, keeping in mind search terms and persona research
Develop, manage, and track digital marketing campaigns
Manage products that enhance the online experience for users, including but not limited to interactive campus maps, outsourced video projects, alumni relations, fundraising and donor management
Manage regular e-communication campaigns
Implement a range of techniques to enhance digital value including SEO and SEM
Manage the design, and potential future redesign, of the Academy website
Manage online brand and project campaigns to raise brand awareness
Improve the usability, design, content, and conversion of the Academy website
Evaluate customer research, market conditions, and competitor data
Review new technologies and keep the Academy at the forefront of developments in digital marketing.
Assist with managing student interns
Create regular reports on successes and areas of improvement for digital marketing
Assist with content creation as needed (writing, graphic design, photography, video)
Founded in 1794, Cheshire Academy is a college-preparatory school that challenges its students, who come from all over the world and enroll in grades 8 through PG, to maximize their potential for academic achievement, to discover and hone their unique talents outside the classroom, to become culturally sensitive and internationally minded, and to develop the critical thinking skills, confidence an...d character that enable them to succeed in college and as citizens of a global society.
www.cheshireacademy.org/publications – to download the viewbook and view magazines.