University Relations is responsible for promoting the university to the campus, prospective students and families, alumni, granting institutions, legislators and the general public. The Assistant Director of Marketing will serve as a project manager, strategist and writer for a variety of internal communications campaigns, event publicity efforts and special projects of the university and its constituent colleges.
Essential Position Duties:
Project management – Set timelines, track deliverables, confirm approval chains, create assessment plans, manage internal communication and feedback across a portfolio of projects.
Creative services – works with the marketing staff, collaborators on campus and vendors to create and refine messaging/creative output within the brand guidelines of the university. May involve extensive writing and editing.
Collaborative contact – work with collaborators across campus to assess their needs and goals and present an appropriate marketing intervention. Serve as their point of contact from initial request through final assessment.
Assist, as needed, with enrollment marketing programs at the request of the director of enrollment marketing. Duties could include writing and testing email, brochures, or supporting specific college/program marketing objectives.
Promote understanding of good marketing practice and the university’s brand guidelines with collaborators across campus. Maintain a thorough knowledge of current marketing techniques and their uses and applications.
Promote the University’s commitment to customer service by: Building effective partnerships with co-workers throughout the university by freely sharing appropriate information and providing assistance when needed. Ensuring optimum service to all internal and external partners in response to all requests for service and information. Maintaining an environment that is welcoming to persons of all backgrounds, nationalities, and roles.
Minimum Qualifications (Required):
Bachelor’s degree in English, communications or related field
5-7 years in marketing or corporate communications environment
Proven ability working collaboratively
Exceptional project management skills
Able to work independently
Exceptional writing and editing skills
Knowledge of AP Style
Special Instructions to Applicants:
Only Internal Professional (SEIU 888 Professional Union) Bargaining candidates will be considered during the first 10 business days of the posting. All other candidates will be considered after that period.
Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applications are received.
Please include a resume, cover letter and 3 writing samples with your application. In lieu of writing samples, creative work (3) can be attached. **All three samples will need to be attached in one file to the specified link. Names and contact information of three references will be required at the time of application.
Internal Number: 494531
About University of Massachusetts Lowell
UMass Lowell is a public university committed to preparing our students for work in the real world? solving real problems and helping real people? by providing an affordable high-quality education.Whether you?re pursuing a career path or still searching for one, UMass Lowell is the ideal place to discover and achieve your purpose. Our campus is bursting with energy? enrollment is up, new academic programs are being launched, and new facilities are being acquired and are under construction. Most importantly, our students are more successful than ever thanks to highly accredited programs, our focus on experiential ?hands-on? learning, and personal attention from our accomplished and committed faculty and staff.