Reporting to the Assistant Vice President of Marketing Strategy, the Sr. Director of Marketing Strategy, serves as the lead Marketing Strategist for the designated business and/or academic unit. A strategic-thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector who must understand how all of our marketing efforts can work together to build our brand and advance our goals. The Sr. Director guides a team of Directors, Project Managers and Strategists as they partner with business and academic units and others within MarComm to bring marketing strategies from concept to completion. A modern marketer, this individual thinks in a holistic way and knows how to bring together channel owners, creative producers and communicators together to develop and implement effective marketing campaigns. These campaigns should leverage research insights to drive tangible, measurable results. A problem-solver, the Sr. Director ensures hundreds of projects stay on-time and on- budget. With an ability to spot and mitigate potential issues, this individual builds and manages relationships and mobilizes resources to meet goals. With a high-degree of emotional-intelligence, the Sr. Director ensures their teams are positioned as strategic marketing partners for the assigned business/academic unit. Regularly provides excellent counsel to AVP of Marketing Strategy. Has a deep understanding for contemporary approaches to brand stewardship.
Internal Number: 76783
About Syracuse University
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