Classified Title: Communications Specialist Working Title: Marketing Specialist Role/Level/Range: ATP/03/PB Starting Salary Range: $43,101 - $59,202 Employee group: Full Time Schedule: M-F, 8:30-5:00 p.m Exempt Status: Exempt Location: 01-MD:Homewood Campus Department name: 10000140-MUSE Marketing International Personnel area: Academic and Business Centers
The Marketing Specialist provides day-to-day support to the Marketing Manager and the Sales & Marketing team. The Marketing Specialist has responsibility for a broad range of marketing and communications tasks in support of sales and acquisitions activities, raising awareness and brand profile, and engaging diverse audiences. The ideal candidate has a digitally inspired mind with excellent editing and writing skills, is detail-oriented, and able to multi-task without losing sight of the goals of Project MUSE and its role as a trusted source of content for the academic community.
A keen understanding of digital and print marketing tactics, and writing and editing for multiple formats, is a must. Working in a digital first environment, the preferred candidate is an individual with strong creative and analytical skills, able to find innovative ways to connect and communicate with our audiences and to measure and report on the success of those efforts. Experience developing and deploying web, social, email, and print content is required, with a background in libraries, higher education, or electronic publishing an advantage.
Specific Duties and Responsibilities
The Marketing Specialist will:
Develop ideas and brainstorm engaging content for diverse audiences reached by Project MUSE including but not limited to: librarians, publishers, scholars, consortia, researchers, and friends of Project MUSE as well as internal staff and various partners and supporters of Johns Hopkins University Press
Provide day-to-day support and development of written and visual content for the Project MUSE website and social media channels: Facebook, Twitter, LinkedIn and more
Assist with social media to meet marketing goals with an emphasis on audience growth and development; utilize analytics to evaluate efforts and refine approach as needed
Operate a content management system with full authority to edit existing web pages and create new pages. Use HTML coding when necessary to edit pages. Maintain consistency in appearance across all pages relative to vocabulary, page style, and page linking in accordance with website style guidelines.
Maintain accurate print informational materials, supporting the digital materials for librarians and end users to promote MUSE content and to provide instruction for using MUSE effectively for research.
Coordinate information flow to various audiences via email lists, electronic newsletters, conference handouts, and related materials. Responsible for maintenance and updates for internal email lists housed on marketing automation vendor’s servers.
Develop and create instructional and promotional content that incorporates images/image galleries, video, slideshows, and other multimedia elements as appropriate
Support Project MUSE at conferences and with event planning/participation. Assist with event logistics, service ordering, catering, travel planning, and staffing exhibit booths/tables and events as needed
Work with external vendors for graphic design services, printing, promotional materials, marketing automation services, and others as applicable
Create status reports & marketing summaries as instructed
Monitor alerts, listservs, blogs, library publications, and related channels for mentions of MUSE and MUSE competitors and include in departmental marketing report. Stay abreast of relevant global library and academic news, developments and events and keep Project MUSE staff up to date
Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Responsible for departmental procurement card purchasing and reconciliation
Independent Action and Contacts:
After an initial training and orientation period, will work independently on broad tasks assigned by the supervisor. Will work collaboratively across several Project MUSE departments, especially with colleagues in marketing/sales, customer support, and technical services. Externally, will have regular contact with library customers, participating publisher representatives, and scholarly user audiences through both written/digital materials and in person.
Special Knowledge, Skills, and Abilities:
High level of proficiency with Microsoft Office Suite, including PowerPoint
Expertise with image manipulation/creation (e.g., Adobe Photoshop), and screen casting (e.g., Camtasia)
Working knowledge of graphic design and desktop publishing, preferably Microsoft Publisher and Adobe Creative Suite
Experience with website development and maintenance, information architecture, content management systems, HTML
Experience with social media and Google analytics; knowledge of developing and implementing Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Strong written and oral communication skills, with an exceptional ability to communicate through written materials and the ability to translate technical concepts into broadly accessible content
Excellent analytical, organizational and problem-solving skills
Demonstrated ability to work both independently and collaboratively as part of a team
Ability to quickly learn new subjects in a fast changing industry, and absorb new information
Strong customer service orientation
Two years related experience required. Three years of marketing, communications or public relations work experience preferred.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Able to travel internationally, as needed.
JHU Equivalency Formula: 18 graduate degree credits may substitute for one year of experience. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Specific Physical Requirements:
Ability to travel with overnight stays required as needed. Some evening, weekend and holiday work may be required.
Must be able to lift up to 40 lbs. for short distances.
Must be able to maneuver public transportation and/or transport oneself to various off-site locations.
Must be able to sit or stand for one to three hours.
Prior experience in marketing/communications for the library market or within a library setting
Familiarity with academic publishing, particularly the university press and related not-for-profit sectors, and with open access publishing initiatives
Knowledge of electronic publishing trends
Experience with diverse, global constituencies; cultural competency and understanding of best practices for communicating with non-native speakers
About Project MUSE
Project MUSE is a leading provider of digital humanities and social science content for the scholarly community around the world.
For nearly 25 years, Project MUSE has been the trusted and reliable source of complete, full-text versions of scholarly journals from many of the world's leading universities and scholarly societies. Currently, Project MUSE has over 674 journals from 125 publishers and offers over 50,000 books from more than 100 presses. All books are fully integrated with Project MUSE's scholarly journal content, with collection and single title purchasing, subscription, and evidence-based acquisition models available. MUSE also hosts over 800 open access publications from distinguished academic publishers.
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