As the Line of Business (LOB) Marketing Manager, you will help activate integrated marketing strategies, plans and campaigns for both Business-to-Business (B2B) and Business-to-Consumer (B2C) audiences.
You will report directly to the AVP, Line of Business Marketing for Multifamily Housing. On this newly created team, you will serve a critical execution role, working with internal and external resources (cross functional teams, Centers of Excellence, agencies and partners) to create and deliver integrated, cross-channel campaigns and experiences that resonate with key audiences and drive business results.
You will act as the main liaison between internal clients, teams and external agencies/vendors, setting expectations and priorities for related marketing activities, ensuring alignment, communicating and/or escalating necessary updates/changes, and delivering a work product that is on brief and within agreed scope, schedule and budget. You will work to benchmark and monitor effectiveness against established key performance indicators (KPIs), and optimize approach as needed, according to project and campaign objectives. In this role, you will oversee work across paid, owned and earned channels for B2B, B2B2C, and B2C.
In addition to driving IMC initiatives and plans, you will support internal and external client marketing needs (i.e. sales support materials, new client implementations, etc.) on a project-by-project basis.
Bachelor's degree required, preferably in Marketing, Communications, Business Administration or related field.
5+ years required, 7+ years preferred progressive experience in marketing including B2B and B2C marketing in a direct or matrixed environment.
At least 3 years of experience in a digital marketing, media planning, or advertising function.
One full-time, direct report (2 years preferred).
Some travel (less than 10%) may be required.
Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns. Including involvement in media planning, digital advertising, paid search, paid social, email marketing and retargeting/remarketing.
Direct experience managing the web presence for a large B2B or B2C company and working across technical and creative resources.
Strong knowledge of paid and organic search, web and campaign tracking, lead qualification and attribution. Direct experience using Google Analytics.
At least 1 year managing B2B and B2C marketing experience with a Fortune 500 company, or directly supporting large brands or Fortune 500 companies in an agency or consulting capacity.
Financial services industry experience preferred.
Detail oriented with strong project management skills.
Strong sense of urgency and accountability.
Direct experience with managing digital and traditional marketing efforts and channels from concept through to production. Lead generation (B2B) and eCommerce experience (B2C) preferred.
Experience with all types of B2B media channels including trade and association media, tradeshows and sponsorships.
Excellent people skills; ability to build relationships at all levels of organizations, generate consensus and navigate across cross-functional teams and internal/external resources.
Excellent communication skills (both written and verbal).