Not content for content’s sake. Our content drives brand awareness and revenue growth – and we need an awesome self-starter to join our external affairs team who helps drive the strategy and deliver interesting reads for our members and the manufacturing community overall.
We’re looking for a content marketing manager who wants to jump in and start supporting two major initiatives, MAPI’s research and its public-facing events, the Manufacturing Impact Series. This person will help develop the editorial calendar, support various types of research from reports to infographic copy to print pieces. She/he will also write and publish event marketing emails, tweak website copy, and social media content. It’s an integral role to grow MAPI’s brand awareness and market penetration.
MAPI is an 85-year-old organization that helps manufacturing leaders make smarter business decisions through executive education, peer connections, and business insights.
If you’re a self-starter ready to make an impact, check out the below job description and connect with our HR director to apply.
CONTENT MARKETING MANAGER
The content marketing manager supports MAPI’s overall content initiatives. The role serves two distinct areas; 1) ghostwriting and editing research-focused content and 2) supporting marketing efforts for MAPI’s Manufacturing Impact Series events. Content channels include research reports, blog posts, social media content, and some multimedia content such as audio and video. Reporting to the creative director, the content marketing manager is a critical resource to MAPI’s market growth and requires strategic vision, the ability to handle multiple priorities, and communicate across various departments.
Develop, support, and maintain MAPI’s public-facing content calendar
Develop and edit MAPI’s public-facing content such as blog posts, articles, research support, and social content
Develop marketing communications (emails, social, print) for MAPI’s Manufacturing Impact Series events and public-facing webinars
Layout and publish Manufacturing Impact Series emails via email marketing automation system, currently Marketo
Work closely with the vice president of external affairs, creative director, the director of research and content strategy, and the partnership manager to prioritize content and publication efforts
Edit additional materials on an as-needed basis
Help maintain the MAPI style guide
Upload content into MAPI’s content management system (CMS), currently Drupal
Participate in overall strategy sessions to support MAPI’s brand growth
The content marketing manager’s role may evolve to include related tasks as MAPI’s strategy evolves.
Education & Experience
Position requires at least two years of content creation and/or marketing experience; association or agency experience a plus; and a bachelor’s degree in a related field. Experience with content development, editing, marketing, lead nurturing strategies; marketing automation, and web analytics strongly preferred. Requires some familiarity and willingness to learn about basic manufacturing, business, legal, and economic topics.
Knowledge, Skills, and Abilities
Content development skills for various channels (research, points of view, copy for infographics, print promotion, email, social media, etc.)
?Self-starter who can independently take ownership of the role, while also collaborating with a team
Strong communication skills, written and verbal
Strong editorial skills
Proficiency with AP Style
Ability to prioritize project needs
Understanding of SEO and optimizing in content strategy
Enthusiasm for new ideas and their implementation
Expertise in taking knowledge and transforming it into practical, useful content is critical
Thrives in a team environment, flexible team player
Proven ability to work in a dynamic, fast-paced environment where everyone is expected to balance multiple roles and commitments. Flexibility to adapt to changing priorities and needs of the organization
Experience with Marketo and/or Drupal a plus
About Manufacturers Alliance for Productivity and Innovation (MAPI)
Founded in 1933, the Manufacturers Alliance for Productivity and Innovation is a nonprofit organization that connects manufacturing leaders with the ideas they need to make smarter decisions.
Our mission is simple: to provide manufacturers with the competitive intelligence, research, and tools to make them more effective in a global landscape that changes daily. We accomplish this through:
• Executive-level education for members and their teams to share best practices, discuss solutions to shared challenges and become more effective leaders.
• Global economic and business research that executives, policymakers, the media, and the association community rely on to gain unbiased insight into the challenges and opportunities facing the manufacturing sector.
MAPI offers an attractive compensation and benefits package which includes medical, dental and vision insurance with dependent coverage; 401(k) plan with generous match; paid time off (PTO), flexible work hours, boutique fitness discounts, and convenient Arlington location close to Rosslyn Metro.
Please submit a cover letter with salary requirements and a resume to firstname.lastname@example.org. www.mapi.net