The Marketing Manager reports to the CMO of LSU Online and manages the Social Media Specialist. This position plays a critical role in managing and executing the marketing activities for Digital and Continuing Education, with responsibilities to ensure strong, quality lead generation and lead nurturing to lead to enrollment and retention goals for LSU Online within annual budget guidelines.
This position will require high collaboration with the Enrollment Concierge and Learning Concierge team to contribute to recruiting and retaining quality students and graduates for LSU Online. The position will also need to collaborate with internal constituents, such as program directors/managers, Strategic Communications, and other campus communicators. Cross-functional collaboration is required.
Management and execution of marketing campaign and plan, including development of marketing assets.
Create, execute & monitor performance for marketing automation for lead nurturing and database marketing initiatives to drive recruitment and retention results, including e-mail segmentation and messaging, texting outreach, creation/execution of webinars, etc.
Analyze trends and adjust based on performance results. Report results internally and with program teams on a bi-monthly basis for basic data, and each term for a more strategic update.
Ensure brand alignment and develop branding / persona marketing for new and existing offerings.
Research trends on performance metrics, competition, higher education space. Make recommendations for new tests / initiatives to preserve competitive advantage.
Management of social media specialist to ensure close collaboration of channels and to help to develop content with an eye for what can be used to drive SEO results.
Education Level: Bachelor's
Years of Experience: 3 years of professional experience in recruitment, sales, customer service or related field
Specific Experience: Higher education or admissions experience preferred. Online learning experience preferred. Digital marketing experience required.
Education Level: Bachelor's
Specific Degree Required: Preferably in marketing, public relations, English/writing, business.
Years of Experience: 3-5 years of marketing experience, with a preference given to higher education experience.
Specific Experience: Digital marketing knowledge is required. Strong attention to detail, especially in copy editing and brand management, is required. This position demands an individual who will thrive under pressure and who is comfortable with consistently changing and demanding priorities. Experience with a CMS system, Pardot, Salesforce, texting platforms, Excel, project management software, Google Analytics is a plus.
Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.
Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; annual and sick leave; 14 paid holidays; wellness benefits; tuition exemption; training and development opportunities; employee discounts and more!
LSU is committed to diversity and is an equal opportunity/equal access employer
HCM Contact Information:
Questions or concerns can be directed to the LSU Human Resources Management Office at 225-578-8200 or emailed HR@lsu.edu.