The American Bakers Association is seeking a Marketing and Communications Coordinator to support the implementation of strategic communications, media relations, brand management, and social media. The dynamic candidate is an excellent writer, quick learner, flexible, somewhat technical, and full of ideas.
In cooperation with the Director of Marketing and Communications, the Coordinator will:
Coordinate powerful, clear, and consistent communications and marketing to ABA members and other stakeholders in support of the organization’s strategic goals, including member recruitment and retention, fundraising efforts, events and education, and advocacy for the industry.
Assist with strategic marketing and branding activities. In consultation with ABA team members, provide guidance on key messages, social media, online and other communications, including consistent application of brand standards.
Maintain and update activities for communications plans in the areas of public awareness; national, local, and trade media relations; and social media to enhance the visibility, perception and reputation of ABA and the baking industry.
This position requires occasional travel, both regionally and nationally.
Required Education and Experience
Outstanding written skills.
1-2 years relevant experience in communications and marketing with demonstrated success.
A Bachelors Degree from an accredited institution, preferably with a major in Communications or Marketing
• Knowledge of the principles, practices and procedures of media, public, and community relations.
• Ability to work well under pressure, to meet deadlines while making sound decisions, and to accommodate shifting priorities.
• Ability to establish and maintain effective and collaborative working relationships with other staff as well as ABA members and stakeholders.
Ability to be creative in identifying and executing media opportunities as well as managing successful social media campaigns.
Strong project management, collaborative, analytical, and organizational skills
Proficiency in office productivity software, content management systems, association management systems, email marketing services, and social media platforms. American Bakers Association (ABA) is a results-oriented, mission-driven environment that empowers staff to creatively carry out responsibilities. ABA is a fun, team atmosphere which was recently selected as a Best Place to Work by the NAM Council of Manufacturing Associations. ABA’s office is in downtown Washington, DC with convenient public transportation options nearby. ABA offers a competitive compensation package that includes a comprehensive benefits package with generous paid vacation, health care, and retirement.ABA is an equal opportunity employer. APPLICATION PROCESS
In addition to a current resume, candidates should submit a cover letter outlining the strategic value that they will bring to ABA, drawing upon past successes and experience.