The Marketing Manager is responsible for strategic planning, management, creation, and execution of integrated marketing communications over the following platforms: website, magazine, e-newsletters, other publications, press releases, social media, and events marketing collateral. Through extensive interaction with other internal teams as well as with members and volunteers, the Marketing Manager will ensure that the FBA communicates its intended messages to targeted audiences in accordance with its strategic communication and marketing goals.
All interested applicants should include their salary requirements in a cover letter as well as three (3) writing samples from three different platforms.
Essential Duties and Responsibilities
Oversee strategic direction for and ensure timely fulfillment of communications needs organization-wide, including planning, creating, editing, and/or managing communications over the following platforms: website, magazine, e-newsletters, press releases, social media, membership collateral, and event and sponsorship marketing.
Develop a comprehensive editorial calendar and integrated communications and marketing plan for all conferences, membership, governance, and other FBA groups as needed and to effectively identify opportunities for cross-promotion and leveraging content.
Develop and write communication pieces to ensure that the FBA’s voice is consistent and used appropriately and effectively with target audiences.
Implement effective processes and exercises oversight to ensure that all external communications across all platforms are accurate, error-free and high-quality.
Work with the Director of Membership and Marketing to develop and implement a membership marketing campaign for both retention as well as recruitment of new members.
Work with Professional Development Department to develop and implement conference and specialty section marketing campaigns to increase attendance and visibility
Manage the use of vendors and other external resources as they pertain to the marketing communications function
Assist with budgeting process for membership and conference marketing.
Act as champion of brand identity to ensure it is applied consistently across all platforms and by chapters, sections, and divisions.
Evaluate current efforts constantly to make informed recommendations and decisions based on metrics.
Supervises one direct report: Digital Content Coordinator
The qualifications and skills required for this position are as follows:
Bachelor’s degree in marketing, communications, or a related field as well as 5+ years of applicable marketing and communications experience.
At least 2 years of experience managing and analyzing social media channels: LinkedIn, Twitter, Facebook, Instagram, Snapchat
Ability to be both strategic and tactical
Well-developed project management and leadership skills
Experience managing personnel and vendors
Responsive and thorough business writing and copyediting skills
Ability to work autonomously and balance multiple projects with varied timelines
Demonstrated experience with marketing concepts and brand principles
Excellent written, presentation, oral communications, and interpersonal skills
Experience in membership marketing, nonprofit structure
Some travel required
Additional Salary Information: All interested applicants should include their salary requirements in cover letter as well as three (3) writing samples from three different platforms.
About Federal Bar Association
The mission of the Federal Bar Association is to strengthen the federal legal system and administration of justice by serving the interests and the needs of the federal practitioner, both public and private, the federal judiciary and the public they serve.