Our client has an outstanding career opportunity for a Marketing and Investor Relations Manager to work in the Operations group. This position is responsible for the development of company-wide and property level marketing and investor relations programs and policies which enhance the Company's brand. The Marketing and IR Manager will report to the Chief Operating Officer and also work directly with the Chief Executive Officer and Chief Financial Officer.
Develop, organize, implement, direct and evaluate the organization's marketing and investor relations function to help enhance the Company brand and profile
Manage the marketing strategy and execution for the retail and mixed-use portfolio to ensure the performance and financial goals are met and exceeded
Develop and implement strategic, results-oriented investor relations programs that increase the Company’s profile with investors, including investor roadshows, press releases, and quarterly conference calls. Respond to investor inquiries and prepare all final presentations and materials for investors
Assess Company, peer group, and industry factors to develop materials for quarterly reporting and special announcements, including key messages, conference call scripts, Q&As, press releases, and briefing information
Ensures that Company's presentations, materials, website, and interactions reflect the Company's strategies
Oversee Public Relations for the Company and interface with Corporate PR firm
Partner with external vendors to implement creative marketing and advertising strategies that adhere to budgeted guidelines, for internet, print, signage, and events. Ensure the appropriate marketing techniques are used based on market conditions
Coordinate property level broker events with operations and leasing team
Organize marketing events for mixed-use projects and community engagement
Develop all marketing campaigns including the creation of marketing materials, flyers, brochures, e-blasts, and promotional items
Manage the Company website, ensuring all material is up to date. Use SEO and Google analytics to make recommendations for improvements
Manage corporate and property-level social media sites including Twitter, LinkedIn, and all online postings
Conduct periodic quality control checks - website audits, social and reputation audits and provides recommendations
Produce quarterly property newsletters and assist with corporate press releases
Minimum 5-7 years of experience in Real Estate Marketing required, with retail/mixed use experience preferred. In addition, must have investor relations experience.
Bachelor’s degree in Marketing, Public Relations, Communications, Media Studies, or equivalent required.
Expertise in working in urban environments/markets a plus.
Strong understanding of marketing fundamentals such as branding, display and search advertising, email marketing, social media, reputation management, signage, outreach, and event marketing.
Demonstrated search engine marketing experience including search engine optimization, and Google Analytics.
Attention to detail and a high level of accuracy required.
Ability to effectively communicate and interact with individuals at all levels of responsibility.
Superior written and verbal communication skills.
Excellent analytical and problem-solving skills.
Ability to perform in a busy, changing, multi-tasking work environment.
Strong internet, mobile and social media aptitude.
Experience with Adobe Photoshop, Illustrator, and InDesign. Basic knowledge of WordPress.
Advanced knowledge of Microsoft Office, Excel, PowerPoint, Outlook, and
Ability to travel, occasionally overnight, required.
Poline Associates is an international executive search firm specializing in the shopping center industry.We serve property owners, developers, retailers and service providers who are seeking remarkable talent and work to align them with candidates who are eager for new growth opportunities. Since 1979, our team has been connecting companies and candidates with a commitment to integrity and client satisfaction—making us the industry’s most trusted leader in recruitment.