The Marketing Specialist position at EMPI is responsible for creating, implementing and maintaining International & Domestic Marketing activities for the company. He/she leads the continuous Advertising & Brand campaigns on both new and current products. This position is responsible for improving and maintaining the Company’s internet website, electronic/paper cataloging and social media presence. The Marketing Specialist also schedules and plans all events from local specialty shows to large industry events. This position reports to the VP, Customer & Category Management.
RESPONSIBILITIES & DUTIES
Conduct market research to find answers about customer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Lead product launch initiatives
Work with agency and other external vendors to execute promotional events and inbound/outbound campaigns
Collaborate with marketing and other professionals to coordinate brand-building activities and marketing efforts
Plan and execute initiatives to engage with end users through appropriate channels (print, social media, e-mail, shows, etc.)
Analyze marketing data (campaign results, conversion rates, web traffic etc.) to help shape future marketing strategies
Schedule and Plan all Shows/Events
Directs/Manages the Catalog and Graphics position
Execute duties related to marketing plan as assigned
High School diploma. Advanced degree or Certification preferred, but not required.
Technical Skills and Prior Experience
Proven experience in a marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver)
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications or equivalent
Automotive aftermarket experience a plus
The marginal functions of this position have not been included. This job description in no way implies that these are the only duties to be performed. An employee will be required to follow any other job-related duties required by the manager.
About EMPI Inc.
Automotive aftermarket wholesaler and distributor.