Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.
As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career. It's a place for people to learn, achieve and grow.
Job Description The Wealth Management Marketing Operations is looking for a talented marketing operations and platform expert to lead a highly productive team to support our online web marketing communications channels, specifically leveraging our Adobe stack -- Adobe Experience Manager (AEM), Adobe Target and Adobe Audience Manager.
You're excited about digital marketing technology capabilities and partnering with marketing teams to bring the programs to life, and analyze the results. You're obsessed with optimizing marketing technology platforms to personalize the digital client experience across our digital online channels to drive engagement. You like to roll up your sleeves and navigate the tool to try new things. You're passionate about target segments and how their behaviors and interests drive engagement across all phases of the customer lifecycle from awareness, to engagement, through to retention. Delivering the right message, with the right offer, at exactly the right time is what you love doing.
Execute our online marketing campaigns flawlessly to support campaign build, testing, and publishing of marketing communications in our content management system (initially leveraging AEM).
Build a center of excellence with our online web technologies. Develop rigorous QA processes and A/B testing strategies, advise on best practices for online and mobile web. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results.
Support our product and marketing colleagues with online best practices to drive engagement
Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement, while optimizing the client experience and ease of use.
Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital online and web channels.
Build strong relationship building skills with business partners in Marketing, Product and Technology.
5+ years of content authoring experience for web properties using an enterprise CMS : Experience with AEM/CQ5 is highly desired
Understanding of basic principles of website structure and taxonomy
Ability to create and execute website content plans
Understanding of concepts of web templates and modular components in putting together a web page, microsite etc.
Experience with JIRA or some other ticketing system for tracking assigned work
Basic knowledge of UI/UX processes and working experience with creative and design teams
Highly collaborative, self-motivated, results-oriented and a creative thinker.
Resourceful problem-solver who is comfortable with new technologies and concepts.
Strong communications skills both verbal and written -- creative skills to guide the design.
Superb organizational skills and attention to detail, process oriented.
3+ years managing highly productive teams
Good understanding of Financial Services products and the industry, a plus.
Bachelor's degree in Marketing, Business, Technology, Design, Operations or related field.
Internal Number: 5710973
About Morgan Stanley USA
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