Level is a data analytics and emerging technologies accelerator within Northeastern University. We're looking for an Email and Social Media Marketing Specialist to coordinate content across our core social media platforms and create engaging email campaigns that drive lead generation and support enrollment goals for Level's programs, workshops, and events.
Reporting directly to the Associate Director of Digital Marketing in our Boston office, the Email and Social Media Marketing Specialist brings a deep understanding of email marketing and knows how to engage diverse audiences across social media channels. They will be responsible for developing a strategic social media plan to promote thought-leadership, grow awareness and engagement, and foster community among Level's current students and alumni, as well as prospective students, across Facebook, Instagram, LinkedIn, and Twitter.
Email marketing responsibilities include strategy, copywriting, managing templates and graphics, A/B testing, building drip campaigns based on triggers and statuses from our CRM, and making recommendations based on changes and current technologies in email marketing. Event support in the form of social media coverage and pre- and post-event emails, including for social events, industry events, and workshops, is an integral component of this role.
The person in this role should be proactive, detail-oriented, and deadline-driven, and should have an enthusiasm for an agile, collaborative, and diverse work environment. Ability to track and report on efforts and make data-driven recommendations for future enhancements is key. Familiarity with HTML required.
-Bachelor's degree in communications, marketing, or journalism required -2-4 years of experience in email marketing and social media marketing -Strong communication and organizational skills -Knowledge of HTML and email marketing systems, preferably Marketo and Hubspot, required -Strong knowledge of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn -Familiarity with Salesforce CRM a plus -Experience in higher ed enrollment and marketing a plus
Requisition Number: STFR005360
Internal Number: 60571
About Northeastern University
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.