Department: School of Professional Studies Salary/Grade: NEX/11
The Marketing Assistant Planner coordinates marketing processes and prioritizes, directs, and responds to matters involving administrative functions associated with marketing operations. This role creates and maintains associated documents, spreadsheets, databases, special events, and alerts supervisor of critical issues. This position manages all aspects of contracting, payment and invoicing for advertising contracts. The Marketing Assistant Planner assists with creative trafficking and management for advertising campaigns. Assists with reporting on marketing metrics.
Documents & Databases
Independently responds to and composes correspondence with marketing vendors, related to advertising buys and creative.
Creates and maintains standard spreadsheets and/or databases to support marketing programs and marketing measurement, such as web traffic reporting and list management for direct marketing.
Prepares queries, reports, statistics, tables, charts, etc. based on information compiled from various sources, including CRM database (Hobsons Radius), Google Analytics, and social media platforms, in order to measure campaign performance and effectiveness.
Assists as needed to maintain websites and/or blogs.
Assists as needed to create new web pages and/or updates standard information/data within the application’s content management program.
Creates and maintains financial records, including budget tracking and invoice database.
Verifies appropriateness and accuracy of charges and resolves discrepancies.
Updates financial transaction spreadsheets and databases.
Generates summary reports and statistics.
Regularly collaborates with colleagues across marketing and creative teams to ensure effective execution of marketing plans.
Develop a strong understanding of marketing, media and operational processes to effectively facilitate marketing plan execution, including understanding online bidding systems.
Participate in cross-functional team projects as necessary.
Researches information to resolve problems or issues related to marketing contracts.
Performs other duties as assigned, including keeping abreast of marketing industry trends and staying up-to-date on School of Professional Studies program offerings and target markets.
A high school diploma or equivalent required.
4 years of administrative support or other relevant experience required.
Minimum Competencies: (Skills, knowledge, and abilities.)
Intermediate knowledge of word processing, spreadsheet, email, and database software programs is required.
Preferred Qualifications: (Education and experience)
Bachelor’s degree from an accredited college or university.
One year of media planning and/or marketing agency experience or relevant internship experience.
Preferred Competencies: (Skills, knowledge, and abilities)
Demonstrated aptitude to work with numbers.
Ability to communicate clearly and concisely, both orally and in writing.
Self-starter, demonstrates initiative and is a team player.
Experience with and interest in traditional and digital media.
Demonstrated success with project management skills.
Strong qualitative and quantitative research skills, good problem solver.
Ability to multi-task and strong organizational skills.
Demonstrated ability to follow-through and see tasks from start to finish.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Internal Number: 35965
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.