DESCRIPTION The University of California San Diego is seeking qualified applicants for the position of Assistant AD of Marketing. UC San Diego, located in La Jolla, in the San Diego Metropolitan area, enrolls over 35,000 students, earned recognition as one of the world’s premier research universities, and is ranked as one of the top-10 public universities in the nation. Triton Athletics has a proud tradition of academic and athletic excellence and sponsors 23 varsity sports. UC San Diego Athletics is reclassifying to NCAA Division I as a member of the Big West Conference. Triton Athletics placed among the top 10 in the nation in the Learfield Directors' Cup for the third straight year in 2017-18 and has placed among the top 10 in 19 of the last 23 years.
The Assistant Athletic Director for Marketing will create, implement, and execute comprehensive marketing, advertising and promotion plans, strategic initiatives and messaging to maximize interest, drive attendance, create affinity and revenue opportunities and increase campus engagement. Marketing strategies are envisioned and executed to cohesively support game day operations and experiences for all audiences with increased focus on student attendance and engagement.
The incumbent will increase awareness, engagement, and conversion through integrated marketing strategies across events, traditional, and digital tactics. Recruit, train and schedule part-time staff and student employees. The Director will need to possess an innovative and creative mind to produce marketing strategies that work cooperatively with the areas of graphic design, photography, video production, ticketing, digital media, public relations, alumni relations and development during a transformative time for UC San Diego Athletics.
The Director will also need to possess the experience and skill set to interact with a broad spectrum of internal and external constituencies. The incumbent will follow the athletic philosophy consistent with that of the UC San Diego Athletic Department and NCAA, and a commitment to diversity in all of its forms. Work schedule will include evenings, weekends and holidays. Must be able to travel to out-of-town meetings and athletic competitions.
A complete application will include an online resume, cover letter and contact information for three professional references.
Thorough knowledge of program activity and best practices. Knowledge/understanding of current sports marketing tactics, partnership integration, promotional strategies, student engagement tactics and industry best practices.
Demonstrated ability to create and implement marketing and promotional strategies to help increase attendance and revenue, as well as enhance the fan experience and game day atmosphere for home contests.
Proven skills in developing marketing materials used for promotion, advertising, fund raising, etc. Ability to supervise and direct marketing and promotional strategies for designated events and programs sponsored by the University.
Thorough knowledge of project planning, managing, and budgeting. Ability to create budget forecasting and project wrap-up reports and analysis.
Ability to develop annual and multi-year marketing plans for all 23 intercollegiate athletic sport programs sponsored by the University.
Skills in Psychographic profiling; Data mining; Calculation of Reach, CPI, Conversion and response rates; and Calculation of ROI for marketing initiatives.
Strong problem-solving and multi-task skills, work with frequent interruptions, and effective listener. Ability to prioritize and handle multiple projects and deadlines in a fast paced environment. Ability to identify and implement methods, procedures, and policies.
Ability to use good judgment for problem solving. Ability to analyze data and situations and provide recommendations based on findings; ability to be proactive to avoid potential problems.
Solid ability to convey technical information and provide guidelines in a clear and professional manner, using diplomacy, tact and discretion in all interactions.
Highly effective verbal and written communication skills in the English language. Skills to communicate and interact with persons of diverse backgrounds and personalities. Ability to convey technical information and provide guidelines in a clear and professional manner, using diplomacy, tact and discretion.
Proficiency with Microsoft Office and Adobe Creative Suite software (i.e. Photoshop, Illustrator, Premier, InDesign, etc.). Proficiency in utilizing social media platforms including Facebook, Instagram, Twitter, etc, and strategies to leverage these channels.
Strong supervisory skills, including ability to train, motivate, and evaluate student employees, interns and volunteers; to delegate tasks; to schedule sufficient staffing for simultaneous athletic events based on knowledge of all schedules and the needs for sporting events.
Ability to coordinate effectively with various campus and community constituencies. Strong written, research, editing, presentation, and interpersonal communication skills. Skills to communicate and interact with persons of diverse backgrounds and personalities.
Follow the athletic philosophy consistent with that of the UC San Diego Athletic Department and NCAA, and a commitment to diversity in all of its forms.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity or sexual orientation. For the complete University of California nondiscrimination and affirmative action policy see: http://www-hr.ucsd.edu/saa/nondiscr.html
UC San Diego is a smoke and tobacco free environment. Please visit smokefree.ucsd.edu for more information.
Additional Salary Information: Full career benefits
Internal Number: 99210
About UC San Diego Tritons
UC San Diego, located in La Jolla, in the San Diego Metropolitan area, enrolls over 35,000 students and is one of the University of California’s 10 campuses. UC San Diego has earned recognition as one of the world’s premier research universities and one of the top-10 public universities in the nation.
UC San Diego Athletics sponsors a broad based program of 23 National Collegiate Athletic Association (NCAA) sports, with approximately 600 student-athletes. It promotes the pursuit of excellence, strength of character, teamwork, ethical conduct, and diversity, and is inextricably linked to the educational mission of the University.
UC San Diego has begun the journey to reclassifying to NCAA Division I and the Big West Conference. The Tritons will begin playing a full schedule in the Big West in the fall of 2020, spend four years in a reclassification period, and then have full-fledged NCAA Division I status in the fall of 2024.
A premiere NCAA athletics program, our vision encompasses; setting the standard in all aspects of competitive success, academic excellence, ethical conduct, student-athlete experience, campus pride, the development and retention of coaches and staff, and t...he establishment of lifelong relationships. Athletics enhances campus, alumni, and community pride while fostering collaborations that increase our profile and visibility throughout the region.
As of the end of the 16-17 academic year:
Triton teams have captured 30 national championships while 44 squads have finished as national runners-up and 49 others have achieved national third-place honors. All told, UC San Diego has won 251 national, regional and conference championships. UC San Diego student-athletes have won 138 individual national championships. A remarkable 1,309 Tritons have been named to All-America teams. UC San Diego student-athletes have excelled academically as well, earning 36 prestigious NCAA Post-Graduate Scholarships and 78 Academic All-America selections, including a program-high 10 over the 2015-16 campaign. Consistently, over 55 percent of student-athletes earn a cumulative GPA of 3.0 or higher, placing them on the Athletic Director's Honor Roll. In 2016-17, UC San Diego posted a fourth-place finish out of 266 Division II schools in the Learfield Directors' Cup, an award emblematic of the best overall athletics department in the country. Since moving to the NCAA Division II level for the 2000-01 academic year, UCSD has placed in the top seven programs in the country on 12 different occasions and finished second overall twice. UC San Diego won its seventh California Collegiate Athletic Association Commissioner's Cup title in 2017, an award symbolizing the best overall athletics department in the prestigious conference.