The Preschool Content Research Manager will be a member of Nickelodeon’s Brand & Consumer Insights Team, supporting all of Nickelodeon’s preschool content research with non-ratings based consumer insights. This position will manage and assist on qualitative and quantitative research projects that support the preschool production and development teams, and manage both our preschool content & consumer product tracker as well as our preschool content quantitative research database.
Key responsibilities include:
Assist with and manage qualitative and quantitative research projects, including research design, pre-planning and assets collection, vendor management, data analysis, report writing, and dissemination/presentation of findings
Assist with fielding storybook research, including monitoring of preschooler discussions and activities
Manage quantitative content survey development, testing, and analysis (for both Nick and competitive properties) and maintain the preschool content quantitative research database
Monitor competitive preschool content and consumer product launches and maintain our tracker
Oversee monthly preschool content screenings, selecting shows to be watched, preparing show overviews, and coordinating with the Analytics and Shopper Insights teams to provide an understanding of ratings and consumer product offerings
Work closely with the Consumer Insights Research Director to develop ideas and leverage consumer insights that help inform internal initiatives
Assist with special projects as workload allows
Bachelor's degree preferably in communications, business, market research, or child psychology, graduate research work 4+ years experience in primary research Additional Qualifications Strong oral and written communication skills Excellent analytical and organizational skills Prior project management experience preferred Comfortable analyzing complex data sets and telling compelling stories based on both qualitative and quantitative data Ability to adhere to deadlines while juggling multiple projects Strong interpersonal skills Experience moderating focus groups a plus Experience in media (TV or digital)or consumer products preferred Keen interest in kids’ entertainment Experience in a kids-oriented environment preferred
Viacom Media Networks, a unit of Viacom (NASDAQ: VIA, VIAB), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, BET, Centric, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, and GameTrailers.