UMass Lowell, a Division I institution with 16 varsity sports and a member of the America East and Hockey East Conferences, is seeking qualified applicants for the position of Marketing and Promotions Assistant. The Marketing and Promotions Assistant will develop, implement and manage all promotional efforts for assigned sports including student and community outreach, game day atmosphere and hospitality events.
Develop, implement and execute a marketing plan for assigned sports, with an emphasis on raising attendance, enhancing in-game promotions and maximizing the fan experience
Assume overall responsibility for all in-game marketing and promotions associated with assigned home athletic events, to include: the production of timelines and public address scripts, incorporation of video boards, organization of in-venue music and time-out coordination with band, cheer and dance, as well as activation of sponsorships
Establish effective on-campus marketing efforts aimed at increasing student attendance
Develop and execute a strategy for distributing marketing collateral in the community
Assist with social media marketing efforts and in-game activation
Coordinate game-day student marketing staff for promotional activities
Assist in the management and oversight of 16 student interns
Coordinate, grow and facilitate all aspects of the Jr. River Hawks Kids Club
Bachelor’s degree from an accredited institution in marketing, business administration or related field
Prior experience in marketing (athletics or business), game management or promotions
Proficiency in Adobe Creative Suite and Microsoft Office
Ability to work evenings and weekends on a flexible schedule
Prior marketing experience working directly with coaches and teams
Effective customer service, communication, interpersonal and public relations skills
Experience working effectively in diverse environments
Experience working with an athletic department and grassroots marketing efforts
CPR, FIRST AID, CLERY and TITLE IX certification within first 30 days of employment.
This is a temporary, part-time, non-benefited, non-unit position. A job offer for this position is contingent upon a satisfactory response to a Criminal Offender Record Information (CORI) check and review.
Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applications are received.
The University of Massachusetts Lowell is an Equal Opportunity/Affirmative Action, Title IX employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, age over 40, protected veteran status, disability, sexual orientation, gender identity/expression, marital status, or other protected class.