To support King-Bruwaert mission and community impact priorities by:
Leading all Resource Development lines of business including Annual Fund, Major Gifts, New Business, Donor Relations, and Fund Raising events while consistently maintaining superior donor relationships and increasing revenue.
Developing and implementing Marketing and Communication plans and strategies including public relations, media relations, on-line giving, digital communications, key messaging, storytelling and brand experience.
Supporting Admissions efforts through planning, organizing and scheduling programs, activities and support materials for prospective residents and the general public. Lead marketing and advertising efforts using a variety of media to attract potential residents to KBH and keep the name familiar to the public.
Drive Resources and Achieve Results
Develop and maintain strategic partnerships with volunteers, community and business leaders, and donors to generate necessary resources
Identify, recruit and develop new business prospects on a year-round basis
Initiate new ways to generate revenue by building and expanding network of donors
Identify strategies and opportunities to best engage volunteers
Work directly with leadership to provide internal marketing messaging
Stays apprised of competitive changes in the marketplace and in healthcare industry, particularly in our target market
Connect staff and board to the valuable role they play by encouraging year-round donor engagement
Follow resource development long- and short- range plans that ensure long-term sustainability
Build Relationships and Inspire Investment
Convey energy, meaning and the importance of King-Bruwaert’s mission and work
Skilled at promoting ideas, able to read audiences, and persuade others to take action
Ability to actively listening to needs, interests, passions and connect to donors to projects/initiatives/needs
Recognize the power of effective stewardship and implement relationship plans for donors of all giving levels
Engage with donors year-round, recognizing the impact of gifts, communicating progress and results, inspiring involvement and ensuring quality experience
Collect and record relevant donor and volunteer information to forge partnerships, increase engagement and sustain relationships
Make and maintain contact with community and organizational leaders, Chambers of Commerce and senior organizations to create awareness and connection to the K-B
Visit competing retirement communities, collect competitive advertising and stay current with any changes affecting the local marketplace
Effective, Engaging and Innovative Communication
Present a compelling case to catalyze interest, link donor aspirations to needs and secure support
Distill complex information into simple, clear messages using examples, stories, and community information that are relevant and resonate with donors, volunteers, and families
Write clearly and concisely, using multiple platforms to reach diverse audiences
Effective public speaking and presenting
Develop and implement a comprehensive year-round communication plan to keep supporters and partners informed and engaged
Keep apprised of recognition awards or programs in which KB staff or resident nominations could be submitted for consideration and recognition
Execute the development and implementation of social marketing, public and media relations, website content, communication/resource development materials and brand management
Diligent with appropriate follow-up and follow-through
Regularly take or assign pictures or video segments of K-B events to use in social media or on our website
Accept or assign speaking engagements with local and regional organizations, discussing aging and healthcare topics of interest to the public.
Maintain current community partners, as well as develop new ones, in order to collaborate on programs or events
Recognize organization-wide priorities and work cooperatively to support accomplishment with staff team and volunteer talent
Conduct, analyze and interpret internal and external research to support planning and development of organizational resource development and marketing strategies and plans
Progressive thinker, understanding philanthropic trends and best practices in fundraising, communication and marketing
Review and develop annual Marketing and Development budgets in anticipation of expenses relating to marketing and advertising pieces, programs, equipment,
Conduct annual Marketing Comparison study’s with local competitors in terms of unit pricing, entrance fees and additional charges.
Active member of the internal committees for events including: Garden Party, Ice Cream Social, Legacy and Leaders Dinner, etc.
Active listener, open to new ideas
Self-directed, proactive and holds oneself accountable
Initiate or is directed by the CEO to perform additional duties or tasks to support mission
Bachelor’s Degree or equivalent with at least 4 years of progressive experience in a similar role. • Knowledge of fundraising, marketing and communication • Experience and knowledge of project management and coordination • Ability to maintain knowledge and professional development in market research, business trends and fundraising trends that may impact needs and resources • Excellent oral and written communication skills • Ability to supervise volunteers and staff, work both independently and in a team environment • Valid driver’s license
Internal Number: 6302309557
About King-Bruwaert House
Recognized for its gracious care and warm, comfortable environment, King-Bruwaert House operates as a charitable 501(c)3 continuous care retirement community. Founded in 1933 and located on an expansive 35-acre property in beautiful Burr Ridge, K-B maintains a long history in the community and serves as an excellent resource for senior adults who enjoy an accommodating and elegant lifestyle. Exceptional care and services are provided for independent living, assisted living, memory care and 24-hour skilled nursing. We take pride in having an impressive staff-to-resident ratio and our well-trained employees focus on kindness, compassion and individualized care. Our unique and architecturally significant home gives resident an opportunity to be part of our very special K-B family. Employees enjoy many comprehensive benefits including health and dental insurance, life and long-term disability insurance and PTO. Other benefits include tuition reimbursement for staff and family members, employee meals, and limited staff housing.