Director of Communications and Marketing

Linden Hall, the nation’s oldest residential school for young women, is searching for an experienced Director of Communications and Marketing. The Director is responsible for developing and implementing a comprehensive strategic marketing and branding plan designed to promote enrollment and fundraising.

The responsibilities of the Director of Communications and Marketing include

• Develop and implement annual marketing and communication plans that engage internal and external constituents incorporating consistent themes that support the strategic initiatives and priorities established by the Head of School;
• Develop and oversee the implementation of means of communication that assure that students, faculty and staff, parents, alumnae, and friends of the School receive regular, timely, and up-to-date information in consistent and useful ways;
• Have overall responsibility for developing and managing Linden Hall’s presence on social media platforms (examples include Facebook, Twitter, LinkedIn, and the like), and oversee the creation and integration of content for electronic media;
• Oversee the production and creation of a comprehensive publications program (concept, design, content, editorial, etc.) that reaches and influences the School’s target audiences.
• Collaborate with the Admissions team and the Advancement Office to develop strategies to recruit prospective students and engage alumnae and families;
• Shape and maintain the strategic and creative direction of the School’s website;
• Oversee the management and acquisition of photographs and videos for use in Linden Hall’s print and electronic materials (including the School’s website);
• Identify, evaluate and pursue emerging marketing, external relations, media relations, and advertising opportunities;
• Cultivate and maintain relationships between the School and the media as well as other community organizations; create and maintain an official point of contact for public information
• Serve as a member of the School’s Senior Staff
• Serve as a member of the Crisis and Emergency Management Team;
• Perform other duties and oversee special assignments at the request of the Head of School.