Collaborates with ACAPT leadership and external partners to coordinate brand development
Collaborates with ACAPT leadership and external partners to coordinate brand development, and the implementation/use of the brand among the various leadership groups
Designs and manages marketing strategies and tactics to promote ACAPT's programs, products, services, and events to strengthen ACAPT's brand and to increase its profile visibility
Develop, implement, and measure the effectiveness of marketing plans and campaigns to engage members and other audiences
Uses member insights and data to develop and recommend data-driven decisions to the board of directors
Creates calendars, custom reports, and dashboards
Plans and manages projects that use visuals, video, and/or multimedia storytelling to support ACAPT's work.
Incorporates new communications tools and creative dissemination strategies to strengthen ACAPT's programming
Increases subscribers and viewers of electronic content
Assures all marketing and communications efforts align with ACAPT's Strategic Plan
Assists with other external and internal communications duties as needed
3-5 years' experience in Marketing/Communications (internships and temp work do not count)
Undergraduate degree in Marketing/PR or equivalent related experience
Excellent interpersonal, organizational, and communication skills
Demonstrated ability to write and edit clear, engaging, and grammatically correct content
Well-developed copy writing, metrics reporting, and data analysis skills
Strong project management skills, with proven ability to multitask and adhere to tight deadlines
Strong computer/database experience
Experience with email marketing software
Experience using various social media platforms and knowledge of social media engagement strategies
Demonstrates initiative and is able to work collaboratively and is eager to improve results
Some travel may be required
Experience with marketing automation and project management software a plus
Fearlessness in learning new software independently preferred
Confidence with web management tools preferred
Some graphic design experience preferred
Ability to be mobile.
Ability to travel up to 5% of the time.
About American Physical Therapy Association
The American Physical Therapy Association (APTA) is an individual membership professional organization representing more than 100,000 member physical therapists (PTs), physical therapist assistants (PTAs), and students of physical therapy. APTA seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy's role in the nation's health care system.
APTA prohibits preferential or adverse discrimination on the basis of race, creed, color, gender, age, national or ethnic origin, sexual orientation, disability, or health status in all areas including, but not limited to, its qualifications for membership, rights of members, policies, programs, activities, and employment practices. APTA is committed to promoting cultural diversity throughout the profession.