VP of Revenue Management

Premier Worldwide Marketing is an innovative, full-service sales and marketing agency specializing in the hospitality industry. Premier Worldwide Marketing provides turnkey sales and marketing solutions to a coveted portfolio of hotels and resorts ranging in size from 72 suites to 650+ rooms. Headquartered in Miami, the agency has offices in Canada, Mexico and the United Kingdom. Currently our portfolio consists of over 30 hotels around the world.

Summary

The Vice President of Revenue is responsible for both strategic and tactical initiatives related to revenue maximization. As a leader of the Revenue Management Department, you will have the opportunity to set strategic direction, determine pricing, create promotions, and explore new distribution opportunities. The role reports directly to the SVP of sales.

• Assist in driving revenue performance and market share through proper pricing, mix management and yield strategies.
• Manage data collection, reporting, and analytics needed for revenue management and sales decisions.

• Provide input and insights on revenue management strategies based upon data analysis.
• Lead the sales forecast and contribute to the budget process

• Manage inventory and pricing strategy in all distribution channels including company website, 3rd party sites, and the GDS for both B2B and B2C channels
• Monitor and maintain the revenue systems rate parity and general health.
• Ensure that all major channels of distribution - Booking Engine, GDS, OTA, Wholesale - effectively support the Hotels strategy and maintain rate parity.
• Collect, gather, generate and distribute critical data such as market research, distribution channel breakdown/efficiency and audit activity/follow-up.
• Develop, design, and test setup for all Hotels rates and packages in all distribution channels
• Maintain daily, weekly, monthly reports for sales and revenue management.
• Generate ad-hoc reports as required.
• Deploy the yield management strategy for all channels that have been agreed upon in the Revenue Management meeting.
• Communicate all GDS and Third Party Internet Promotions and Packages.
• Establish hotel pricing levels in all segments.
• Responsible for overseeing the daily room inventory management process and daily pricing process.
• Monitor competitor rates, positioning, strategies and data; maintain understanding of the dynamics of the local market and demand generators and present appropriate action plans to management.
• Prepare and present quarterly presentations to ownership.
• Coordinate survey activities involving marketing and service opportunities to further enhance revenue potential.
• Actively develop all subordinates, ensuring that they have opportunities to grow their Revenue Management and leadership skill base through personal attention, internal/external training and participation in industry events.
• Understand and assess the pricing of competitors, 3^rd party partners, the dynamics of the local market, the elements of demand and price optimization
• Chair the development of all pricing and market mix strategies. Provide strategic tactics based on historical data and current market trends
• Maintain historical statistical data from all distribution channels, in all market segments
• Actively participate in all pricing decisions for transient, group, and wholesale segments.
• Facilitate Weekly Sales and Revenue Strategy meetings.
• Assist in the development and execution of a strategic plan and the Annual Operating Plan for the company.