Reporting to the Head of School and working with the senior administrative team, the Director of Marketing and Communications will lead, plan, direct, and implement overall strategies for marketing and communications on behalf of KUA in order to raise KUA’s visibility, advance its brand, and articulate clear messaging to internal and external constituencies. The Director will oversee and actively participate in the creation, design, budget, and production of all school publications and print material. Additionally, the Director will develop marketing strategies and coordinate advertising, publicity, and public relations in support of Admission, Advancement, and other programs. S/he will understand KUA’s competitive positioning within the industry and work closely with the leaders of individual units to help them achieve their goals in a manner consistent with KUA’s brand positioning and marketing strategies. These responsibilities include, but are not limited to:
Develop marketing and communications strategies and plans that advance the school and drive increased engagement with prospective and current constituencies.
Collaborate with administrative departments in articulating their purpose and ongoing work. Specifically, this includes the Head of School, Advancement, Admission, Academic Divisions, and Institutional Technology.
Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadership.
In collaboration with the Director of Admission, design strategies and implement concrete plans to increase student applications and maintain prospective student and family interest.
In collaboration with the Director of Advancement, design strategies and implement concrete plans to capitalize on increased visibility and clear branding of the school to drive increased contributed revenue.
Plan for and deploy digital activities: online campaigns, email marketing, social media and digital content production such as video and photography.
Plan for and deploy website content such as student stories, video, and photography. Oversee the management and acquisition of photographs and videos.
Work with technology experts to analyze website content in order to optimize site engagement and convert traffic to leads, applications, and donations.
Plan and manage the department budget in order to maximize the effectiveness of all communications. This includes bidding out production of materials when appropriate to outside vendors.
Create, execute, and manage all aspects of the school’s media plan, radio, print and electronic communications, ensuring the continuity of the school’s brand, messaging, and logo. Oversee the work of graphic designers and print vendors in production of printed materials and web visuals.
Monitor social media channels for online conversations and develop response strategies.
Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.
Provide staff leadership to the three person department in all respects, including hiring, day-to-day management and motivation of staff and contractors, ensuring professional development and excellence.
Serve as a member of the Emergency Management Team and act as point person for media and constituent communications.
An ideal candidate would possess the following qualifications:
A BA/BS degree from an accredited college or university in a field related to marketing and communications; an advanced degree is preferred.
Seven to ten years of increased leadership experience in marketing and communications, preferably in an independent school or other non-profit organization.
Outstanding speaking, writing, and editing skills.
Deep knowledge of the principles of marketing and communications and fluency in using social media effectively.
Ability to develop, monitor, and adhere to budgets and production schedules.
Demonstrated success in supervising and managing a staff.
Demonstrated success in collaborating effectively with admission and advancement staff.
Demonstrated success in managing multiple projects with shifting priorities and competing deadlines.
A mission-driven individual with a belief in and commitment to KUA’s mission and values;
A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan;
Determined yet respectful of others’ concerns; someone with the flexibility and creativity needed to find alternative ways to reach objectives when barriers arise; a skilled negotiator who does not drive him/herself or others into a corner;
A team builder – confident and competent, with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles;
A hard worker with a high energy level; a “doer” with a willingness to work hands-on in developing and executing a variety of development and advancement activities;
Emotionally mature with the flexibility and sensitivity to work with diverse personalities and situations.
About Kimball Union Academy
Founded in 1813, Kimball Union Academy is one of the oldest private boarding high schools in New Hampshire and the country. KUA blends the best of the New England boarding tradition with an innovative, modern educational program for a diverse group of day and boarding students from across the country and around the world. Located in the village of Meriden, New Hampshire in the heart of the Upper Valley, Kimball Union is minutes from Dartmouth College and has direct access to Boston and New York.
• 340 students
• 250 Boarding & 90 Day Students
• From 28 countries
• Grades 9-12 & PG
• 47 Teaching Faculty
• 6:1 Student/Faculty Ratio
• 12 Student average class size
• Average years of faculty experience: 19
• Faculty tenure > 10 years: 2/3
• 70% of faculty hold advanced degrees