This position provides marketing support for all Continuing Education (CE) programs and services, focusing on adult and non-traditional students, as well as youth-oriented programs. The primary focus is on designing and implementing marketing strategies to increase enrollment and matriculation from non-traditional student populations including adults, returning students, and veterans in credit and non-credit programs.
The marketing specialist will facilitate market research as needed, monitor and report on performance analytics as well as provide training for staff to understand and evaluate those efforts. The marketing specialist will be responsible for auditing and maintaining CE program websites and social media platforms, ensuring adherence of the same to UW-River Falls institutional standards and policies, and directing the development of new content for these channels. The marketing specialist will also oversee all digital and print advertising, print production, mail or electronic distribution, and coordination of promotional events.
The marketing specialist will create and manage marketing campaigns, in coordination with the institutional University Communications and Marketing (UCM) office as needed, and will meet with staff and academic partners to optimize the success of these projects. Will ensure compliance with the UWRF brand and visual identity standards. Finally, the marketing specialist will engage and cooperate with other campus offices to disseminate information about Continuing Education programs and services.
Marketing specialist will report to and work under the guidance of the CE Director.
Knowledge, Skills and Abilities:
A bachelor's degree in marketing or related field
3 or more years work experience in marketing or related field
Highly organized and detail-oriented
Excellent time management skills
Ability to work as a key team member
Strong written, verbal and interpersonal communication skills
Possess strong analytical and critical thinking skills
Experience in website content management
Demonstrated understanding and implementation of social media marketing (SMM)
Ability to conduct and/or assess market research on customer groups and trends in the marketplace regarding program potential as well as competitive analysis
Ability to apply analytics to evaluate campaign success (e.g., MS Excel and Google Analytics skills)
Understanding of identity and brand standards and demonstrated ability to adhere to standards
Understanding of strategic messaging and demonstrated ability to adhere to strategy
Candidates must have experience, and be able to work, with a diverse population
Commitment to professional development and the goals of continuing education
A master's degree in a related field
5-8 years' work experience in marketing or related field, preferably in post-secondary adult education
Working knowledge of MS Office 365, Adobe Creative Suite, HTML editor, and CMS systems.
Special Instructions to Applicants:
Applicants are required to apply online. UWRF will not consider paper, emailed or faxed applications.
Applicants are required to provide:
Letter of interest specifying qualifications and experience (cover letter)
Names, addresses, telephone numbers, and e-mail addresses of three references who can specifically comment on your ability, experience and professional preparation (references).
Inquiries should be addressed to: Pamela Bowen, Search Committee Chair firstname.lastname@example.org
Deadline to Apply: Initial review of applications will begin upon receipt. For full consideration, applicants should submit all required materials by September 29, 2019.
UW-River Falls does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources at 715-425-4941.
Internal Number: 5614
About University of Wisconsin - River Falls
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