SUMMARY: The Director of Communications & Marketing is responsible for the development and implementation of data-driven marketing strategies that increase student enrollment and retention on the IU South Bend campus and increase IU South Bend's visibility in the community. In collaboration with IU Studios brand team, the Director and the IU South Bend Office of Communications & Marketing will focus on continuous improvement on the Marketing Maturity Model by determining success measures, analyzing data, and identifying insights to create segmented and custom creative material and messaging that can be tested and optimized in channel and campaign management. The ideal candidate has a professional history of complex problem-solving, co-creating innovative ideas and collaborative, calculated risk-taking. PRIMARYDUTIESANDRESPONSIBILITIES:
Provide counsel to the chancellor, campus leadership, deans and program directors regarding strategic marketing initiatives to support key performance metrics.
Research, formulate and manage an integrated marketing plan and specific marketing tactics for distinct market segments, including creative material and message development, A/B testing, results management, and campaign optimization that drives a continuous learning loop to meet and exceed campus goals.
Lead Office of Communications and Marketing in development of communications and marketing functions of the campus including market research, website design, and content marketing, digital and print marketing collateral, video production, integrated social media campaigns, internal and external communications, including crisis communications.
Write and/or edit official campus communications and selected public remarks for the chancellor. Assist chancellor with additional media and communications efforts.
Serve as the primary contact for the news media and as spokesperson for the University.
Manage the purchasing, budget and staff of the Office of Communications and Marketing. Stay current with rapidly changing media strategies and standards.
Bachelor's degree in marketing, communications, public affairs or other related field.
Minimum of five years of management experience in marketing, communications or related experience.
Strong executive management skills with proven problem-solving ability.
Demonstrated knowledge of contemporary marketing/advertising practices and operations.
Experience in media planning, placement and purchasing, digital marketing campaigns (PPC, SEO, geo-fencing, search and site retargeting).
Strong writing, editing, and verbal communications skills including ability to write speeches and articles for publication.
Demonstrated knowledge of news media practices and operations.
Ability to work with diverse individuals and groups.
Master's degree in a related field strongly preferred.
Experience in marketing, communications or related experience in higher education preferred.
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.