Mass Proposition Marketing Manager - Global Marketing
September 21, 2019
Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Mass Proposition Marketing Manager .
Coordinate and implement customer centric and multi channel marketing campaigns for mass banking proposition in support of the Hong Kong Retail Banking and Wealth Management business
Understanding different customer segments and product needs to brief, manage and implement campaign activity which supports segment or product commercial objectives
Conduct market and portfolio analysis with appropriate application of consumer insights to assist in creative development and campaign design
Independently manage and ensure smooth campaign implementation
Monitor and analyse campaign performance, recommend and implement actions for improvement
Manage marketing budgets and ensure effective deployment to enhance return on investment
Collaborate with internal departments and liaise with external agencies to ensure timely and effective coordination for the rollout of initiatives
Ensure all activities are adhered to the established marketing processes and policies and reinforce the brand values
University graduate in business studies or marketing is preferred
Solid marketing experience, with past track record in segment management and a good understanding of banking products would be highly preferred
Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
Proficient in data analysis, project management skills, advertising production and direct marketing with good commercial sense
Excellent communication skills, fluent in Cantonese and English. Putonghua would be a plus
Ability to think innovatively, shaping and communicating new concepts
Commitment to putting the customer at the heart of all development and implementation activities
A team player with good interpersonal skills and the ability to multitask and meet tight deadlines
You'll achieve more when you join HSBC.
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