Occupational Category (Staff Positions Only): Professional
Hiring Salary: Monthly-Staff
Department: Enrollment Marketing
Bachelor's Degree in Marketing or related field. Five years of work experience in an educational environment with internet and traditional advertising/marketing techniques, web development, graphic design, budgeting, and planning or experience in a related field.
Nature & Purpose of Position/Usual Duties:
Assists in the development of acquisition marketing designed to increase online and on-campus enrollment and on-campus programs and courses to include marketing specific programs defined by the university.
Primary Responsibilities (Staff Positions Only):
Oversees all marketing activities for the Division of Enrollment Management including Financial Aid, Office of the Registrar, SHSU Visitor Center, Admissions, and Career Services. Focuses on program specific marketing while supporting the branding of the university. Assists the Director of Enrollment Marketing and Communication with developing and executing an online and on-campus enrollment marketing plan designed to maximize new enrollment. Directs marketing and media campaigns to meet university enrollment objectives which includes paid and natural search, online degree program sites, email marketing efforts, and other media-based enrollment growth activities. Assists the Director of Enrollment Marketing and Communication with tracking and measuring program advertising. Designs new strategies and creative campaigns to optimize results. Analyzes marketing and communication practices. Develops methods of measurability plans. Coordinates activities between Assistant Directors and their respective colleges and departments. Conducts marketing research for higher education best practices and relevance. Improves on processes that link branding and programs. Perform other related duties as assigned.
Internal Number: 23401
About Sam Houston State University
For more than 130 years, Sam Houston State University has been preparing students for meaningful lives of achievement. Its motto, "The Measure of a Life is its Service", echoes across SHSU's six colleges and beyond its Texas campus through student research, creative endeavors, service learning, volunteering and more. Named for Sam Houston, Texas' greatest hero, SHSU continually strives to honor its historical roots through academic excellence that includes exceptional teaching from faculty members who care as much about their students' success as they do about furthering the knowledge of their fields. While embracing its legacy, SHSU also strives to meet the needs of contemporary students, both traditional and online. With over 20 bachelor's and graduate degrees available entirely online, and more in development each semester, SHSU Online is quickly becoming one of the best online universities in Texas.