The College of Engineering seeks a strategic thinker and hands-on communications professional for the position of Director of Communications and Marketing Strategy. As a member of the College administrative team, this position has responsibility for development and execution of strategic, organizational and brand communications that support the College’s overall strategic priorities. In close coordination with the Dean, College leadership and units within the College, this position will work collaboratively across the organization to develop and execute a robust, multi-channel communications framework that conveys the college’s reputation of excellence, raises visibility of the College nationally and internationally, and communicates effectively with core stakeholders including students, faculty, prospective faculty, donors, alumni, potential research sponsors and other professional/industrial/governmental/international stakeholders. A critical element of the position will be to focus the College’s marketing approach on digital approaches using state-of-the-art strategies, analytics, tools and platforms.
This position reports administratively and functionally within the College of Engineering and will work collaboratively with University Communications (UC) to identify and develop powerful content that highlights the College and complements and aligns with University-level activities.
The Director of Communications and Marketing Strategy in the College of Engineering will be responsible for development of a digital-first communications strategy operationalized throughout the College, project and vendor management, website development and maintenance in conjunction with the university’s content management system, as well as development of new digital strategies using metrics and analytics to gain richer insights into our key audiences. A significant role of the position is to support departments and units in addressing their communication needs and coordinating these with the overall College strategy. Duties involve managing relationships and assignments with faculty and staff to ensure that deadlines are met.
Other responsibilities include, but are not limited to:
Reporting to the Senior Associate Dean, the Director of Communications and Marketing Strategy manages a team and works with the College leaders to develop an integrated organization-wide communications plan with key messages for all stakeholders that align with the organization’s strategies and goals to help build and maintain the College’s mission and reputation.
Work collaboratively with the College administration and department/unit heads, the Division of Engineering Computing Services (DECS) and content providers to provide the products and services necessary to meet the Colleges marketing and communication goals.
Work collaboratively with lead communicators throughout campus to develop joint strategies, content, and initiatives that benefit both the unit and MSU. Share learning and best practices as part of strategic partnership to encourage efficiencies, effectiveness and better strengthen audience understanding.
Develop and execute an integrated communications plan that includes specific approaches to address needs in student recruiting, faculty and staff recruiting, publicizing accomplishments, event and activity communications, research marketing, outreach, development, and external relations for senior leadership. Leverage earned, owned, shared and paid communications channels to drive supportive actions that benefit the college and MSU.
Manage public relations, media relations, issues and crisis communications, and provides issues/crisis counsel to senior leadership. Manage communications relationships with external agencies.
Help manage and craft compelling stories that communicate the far-reaching impact of the college and the essence of MSU to increase reputation and connection with the college and MSU. Ensure all communications are aligned with University brand standards.
Work closely with University Communications to engage, cultivate and manage press and external relations to gain coverage of the college/department projects, programs, special events, and announcements.
Utilize metrics, analytics and research to better connect communications with our audiences. Encourage adoption of new campus technologies that enhance personalization in communications.
Oversee the day-to-day operations of the communications and marketing function including budgeting, planning and staff management.
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in journalism, telecommunications, marketing, advertising, public relations, or related field; five to eight years of related and progressively more responsible or expansive work experience with significant marketing responsibilities; significant skills or understanding in public and media relations, publication production, video production, advertising, graphic design, social media, communications analytics or web design; supervisory experience; or an equivalent combination of education and experience.
Demonstrated experience and excellence in development of integrated strategic marketing and communications plans; development and launch of marketing campaigns; campaign development and execution including creative elements; superior writing, editing, and verbal communication skills, especially related to storytelling with a focus on advanced science and technology; ability to manage complex projects and meet multiple deadlines. Experience working in a higher education or agency environment; ability to work in industry design software and content management systems; effective organizational, time management, and project management skills; application and demonstration of strong editorial judgment; proficiency with standard industry software, advanced computer knowledge detailed knowledge of a wide range of digital communications strategies and tools.
Exceptional interpersonal skills with individuals and groups in a diverse environment; excellent oral, written and digital communication skills.
Required Application Materials
A complete application will consist of resume, cover letter, writing and other work samples, and the names and contact information for at least three professional references.
Bidding eligibility ends on 1/21/2020 at 11:55 PM
Internal Number: 632370
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