The Marketing Communications Manager, reporting to the Director, Marketing, will have deep experience in email and digital marketing, to own the organization’s email strategy and planning. The ideal candidate balances analytical and creative thinking with a drive to continually optimize communications. This person should be passionate about concerts and the potential of utilizing digital marketing channels to engage target audiences and drive ticket sales to events at Walt Disney Concert Hall, the Hollywood Bowl, and The Ford.
Create and maintain strategic email communications calendar for the LA Phil’s venues and institutional communications
Develop email communications from concept to completion with a strong focus on innovation and optimization to achieve revenue and engagement goals
Ensure all emails developed and deployed by the LA Phil are on-brand, engaging, and deliver the best possible user experience
Develop an understanding of the various database segments to strategically build targeted lists for email and social media targeting in collaboration with the Marketing Database Specialist, based on past purchases, account preferences, and available demographic information
Infuse knowledge of email trends and best practices including design and deliverability throughout work of the team; collaborate with marketing team members on strategy, copywriting, design, and user experience
Collaborate with Digital Operations Manager and Assistant Manager, Audience Development and Insights on development of automated emails, including life-cycle email campaigns (i.e. welcome first-time buyers, reactivation and retention, etc.)
Leverage analytics to guide content strategy and optimize content positioning
Identify additional channels for acquiring new email subscribers and nurture growing databases
Serve as an email/digital marketing communications expert for the Marketing department, consulting on other digital touchpoints such as social media and advertising to ensure the organization is reaching its full potential with email/digital marketing.
Be a key collaborator on digital content ideation with an eye toward content creation for use in emails, social, and advertising
Enhance coordination and planning across marketing by working closely with the digital, content, social, and advertising teams to ensure all digital marketing tactics are hitting at an optimal cadence and with impactful content to reach target audiences.
Work with the Digital team to develop unique campaign landing pages, as needed
Review email attribution and tracking reports to determine email campaign tactics
Additional duties, as assigned
A minimum of 5 years of experience in marketing preferred
Proven track record of success in an email-focused marketing role required. Experience in executing cohesive cross-channel content marketing campaigns strongly preferred.
Passionate about impactful email and digital marketing content
Experience managing a comprehensive content calendar for several teams/groups
Strong ability to be collaborative and team-minded
Outstanding organizational skills with demonstrated ability to maintain oversight and prioritize a range of competing priorities in a high project volume environment
Strong leader with a keen strategic eye and an ability to clearly articulate priorities while incorporating data and learning into the decision-making process
Ability to react to changing priorities based on sales trends and pivot quickly and effectively
Willingness to roll up your sleeves and execute while also driving strategic planning and seeing the broader team vision
Must have extensive computer skills including Microsoft Office suite. Experience with Tessitura, Salesforce, and marketing automation tools is a plus.
Must have excellent communication skills, both verbal and written with a focus on accuracy, attention to detail, thoughtful and thorough preparation of documents and communications
Must be a self-starter with the ability to work with teams in a fast-paced, goal-oriented environment
Secondary language fluency is a plus
The Los Angeles Philharmonic Association will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the requirements of the FCIHO.
About Los Angeles Philharmonic Association
Founded in 1919, the Los Angeles Philharmonic Association's mission is to perform, present, and promote music in its varied forms at the highest level of excellence to a diverse and large audience, both at the Walt Disney Concert Hall and the Hollywood Bowl. The Los Angeles Philharmonic Association is dedicated to continuing its pre-eminent status in the music world of the 21st century.